Target Personas
The target buyer persona for LIFT.
What is DIY Dylan?
The market size of the DIY Dylan persona.
What is 11,628 agencies?
The two unique features in our positioning that are quantitative.
1. Real Time Data
2. Predictive Analytics
The second value theme in our messaging.
What is "We enable agencies to achieve their goals faster." ?
The buyer persona in the market that we aren't targeting.
What is Consulted Cameron?
The marketing segment subcategory that LIFT is in.
What is Voice of the Customer?
The two benefits in our positioning that focus on visbility.
1. Regular and transparent insights
2. A more holistic viewpoint of overall client relations
The first value theme in our external messaging.
What is "Client needs are always changing, and our solutions allows agencies to be responsive to those needs."?
The two use cases for the buyer personas in the market.
What is...
1. Retention and/or Churn
2. Expansion ?
The names of all four quadrants in our solution matrix.
What is
1. consulting
2. DIY
3. LIFT
4. Do nothing ?
Finish this value statement.
"Less _____ is involved because I know where to _____, I'm not using ____ and _____ for my growth and retention strategies."
What is
1. Risk
2. Focus
3. Guess
4. Check
The cheeky names Aley created we are using as placeholders for the 4 features on our table.
1. Real Time Client Insights™
2. 360°Customer View™
3. Predictive Client Analytics™
4. Turnkey LIFT methodology©
The three pain points our buyer personas experience the most.
What is...
1. lack of data
2. employee experience
3. transparency ?
The spectrum that acts as an axis in our solution matrix that represent organization autonomy over client relations.
Locus of Control
Finish this value statement.
LIFT can _____ and ______ various client relations _____ ahead of time before losing a _____ or the opportunity to _____.
1. eliminate
2. promote
3. behaviors
4. client
5. upsell
The two benefits that results from the Real Time Client Insights and 360degree Customer View features.
What is...
1. Keep your finger on the pulse of your client's health with regular, transparent insights.
2. Get a holistic view of all the relationships that drive success for your accounts.
The positioning, competitive analysis, and messaging is done from the ________ perspective.
What is the buyer's perspective?
The spectrum that acts as an axis on our solution matrix that represent technology.
The two themes that define our positioning.
1. Total transparency at all times allows for an agile Client Relations strategy
2. Enables our agency to grow at an exponentially quicker rate.
List three of the six proof points we use in our message to support this value theme: "We enable agencies to achieve their goals faster."
Agencies that use the LIFT platform on average see a 30% reduction in churn.
Agencies that use the LIFT platform on average see a 25-90x ROI.
Agencies that use the LIFT platform on average see a 6% increase in organic growth attributed directly to the LIFT platform.
LIFT’s client relations platform can predict client churn with a 95% accuracy.
It costs 10-12x more to bring in a new client than it does to retain an existing one. - US Chamber of Commerce
…5% increase in customer retention can increase a company’s profitability by 75% -Bain & Co