Technology
the assumption that a communicator will have and prefer to use his or her own electronic device, such as a PC, tablet, or smartphone
Bring your own device (BYOD)
a shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior
Culture
a creative work for which the creator or owner has relinquished all rights of ownership so that everyone may use and modify it freely without violating legal or ethical standards
Public domain
working with someone knowledgeable and experienced in your field who is willing to teach you, advise you, and help you reach your goals
Mentoring
openness with the information needed to accurately process perceived messages
Transparency
technology that helps reduce the impact of handicap ion a person’s ability to participate fully in an activity or conversation
Assistive technologies
all the characteristics and experiences that define us as individuals, including physical and mental characteristics, cultural background, and personal life
Diversity
an exception to copyright law that permits people to use a limited portion of a creative work for commentary, satire, parody, news reporting, teaching, or archiving
Fair use
communication that includes all relevant information, is true in every sense, and is not deceptive in any way
Ethical communication
online content that is customized depending on the reported location of the device accessing it
Location-aware content
a design approach that plans for optimal viewing on small screens such as on smartphones or tablets
Mobile-first
the tendency to judge all other groups according to the standards, behaviors, and customs of one’s own group
Ethnocentrism
a legal protection that ensures the owner of an idea or creative work will retain ownership of it
Copyright
a specific device or pathway used for sending a message, such as a mobile phone
Communication channel
assignment a wide range of generalized and often inaccurate attributes to an individual on the basis of membership in a particular group
Stereotyping
the ability to send vast amounts of data instantly, constantly, and globally
Radical connectivity
a communication model in which everyone may participate freely, such as using online social media tools like Facebook or Twitter
Social communication model
the ownership rights to a communicated idea such as a book, speech, or song
Intellectual property (IP)
a means of transmitting a message, such as text message or email
Communication medium
a grouping of careers that require similar education and training
Career cluster
effectiveness in retrieving and understanding digital information and using it ethically
What is Digital information fluency
the pattern of physical cues, environmental stimuli, and implicit understanding that convey meaning between two members of the same culture
Cultural context
a policy that provides guidelines to decide what behavior is most ethical
Code of ethics
the practice of secretly embedding marketing content into non-marketing communications.
Stealth marketing
an approach that makes the audience’s needs a top priority
Audience-centered approach