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Introduction to Digital Marketing
Introduction to Digital Marketing
Introduction to Digital Marketing
Introduction to Digital Marketing
Introduction to Digital Marketing
100

3.Search Engine Optimisation

What does SEO stand for?

  1. Send Email Out
  2. Serial Editorial Output
  3. Search Engine Optimisation
  4. Search Expectation Order
100

3.Print advertising

Which of the following is NOT a type of digital marketing?

  1. Video
  2. Social media
  3. Print advertising
  4. Email
100

1.Pay Per Click

What does PPC stand for?

  1. Pay Per Click
  2. Programme Placement Code
  3. Programme Pay Customer
  4. Personal Placement Clicks
100

2.HTTPS

Which is more secure: HTTP or HTTPS?

  1. HTTP
  2. HTTPS
100

3.Personal identity and image

What does “branding” mean in digital marketing?

  1. Market segmentation
  2. Your target market
  3. Personal identity and image
  4. Putting your logo on products
200

1.Geographic

What is the name given to marketing to customers based on their location?

  1. Geographic
  2. Psychographic
  3. Behavioural
  4. Demographic
200

3. 740 million

How many users does LinkedIn have

  1. 470 million
  2. 630 million
  3. 740 million
  4. 850 million
200

b) digital

__ marketing refers to achieving marketing objectives through applying digital technologies such as web sites
(a) Internet
(b) digital
(c) email
(d) viral

200

(a) Home Page

A Website’s main page is called its
(a) Home Page
(b) Browser Page
(c) Search Page
(d) Bookmark

200

(c) hyperlink

A word in a web page that, when clicked, opens another document
(a) anchor
(b) URL
(c) hyperlink
(d) reference

300

Lead Magnets

A lead magnet is a marketing tool whereby a company offers something to users in exchange for their contact information.

300

Lead

Lead is the process of attracting the interests of potential customers and then converting them into buyers.

300

Inbound Marketing

Let the target market reach us

300

Bringing Targeted Traffic

Targeted traffic is the term used to describe people visiting a website intentionally because they believe it can satisfy their intent.

300

Visitor Engagement

Visitor engagement in digital marketing is the process of getting potential customers to interact with your brand through your website or other online channels.

400

Visibility

Visibility is about being seen digitally online – in Google and other search engines through search engine optimization