Why do we test?
The method of comparing two or more variants of webpage(s) against each other to determine which one performs better.
What is A/B Testing?
The 4 primary tools used for testing.
What are Analytics, Target, PowerPoint, and Jira?
The timeframe used when tracking a live test.
What is Rolling Dates?
An outcome that tests negative but has a real impact.
What is a false negative?
The restaurant which inspired our eBiz brick walls design.
What is Buffalo Wild Wings?
The year that A/B testing spiked in interest for business.
What is 2010?
The most common Adobe Analytics visualization used when testing.
What is a Fallout?
The percentage of sample size needed to use the inconclusive strategy.
What is 40%?
Unclear insights occur from this particular testing pitfall.
What is testing too many elements at once?
This 2020 Documentary about tech experts from Silicon Valley sound the alarm on the dangerous impact of social networking
What is The Social Dilemma
We must do this in order to prove a hypothesis for our membership journeys, whether right or wrong.
What is Define a Goal?
The 2 types of Experience Composers in Adobe Target.
What are the Form Composer and Visual Composer?
The 2 most common types of testing goals.
What are engagement and conversion?
A strategy using testing insights to further optimize our solutions.
What is an iterative process?
The year AAA was founded.
What is 1902?
The first importance in testing that allows teams likes us to collect data in results and understand certain behaviors.
What are Data Driven Decisions?
The 3 possible statuses that can be used on your PowerPoint test slide.
What are Upcoming, In Progress, and Completed?
The minimum confidence required when determining a winner.
What is 95%?
The number of research resources recommended in order to continue an iteration process.
What is more than 1?
The location (City and State) of AAA National Headquarters.
What is Heathrow, Florida?
The four core tenets of E-business testing approach.
What is Listen, Response,
Experiment, and Persistence?
A Jira ticket’s Activity Start Date is delayed by this number of days once its status is set to A/B Test is Live.
What is 1 day?
The act of turning off a test before meeting sample size.
What is Failing Fast?
Four metrics mentioned during the session that can be used to measure a test.
What are conversion, engagement, visitation, and error message frequency?
The founder and first chairman of AAA.
Who is Augustus Post?