International
Companies engaged in international business activities use these two strategies:
Multinational and Global strategies
What are the 4 corporate international strategies?
Growth, Retrenchment, Stability and Combination
What are the 3 key approaches to business level strategy?
Low-cost leadership, differentiation, focus
What strategies are important in cutting the production costs of both standardized and differentiated products?
Manufacturing Strategies
A strategy of offering the same products using the same marketing strategy in all national markets:
Global Strategy
Why would a company decide to use a Retrenchment strategy?
Economic Hardship
What is one way to make a product unique?
branding, special design, or quality
What kinds of activities create customer value?
Support Activities
A strategy of adapting products and their marketing strategies in each national market to suit local preferences:
Multinational strategy
A combination strategy means a company will _____ in the most efficient parts of the business and ____ the weakest part
Grow/invest, Retrench
A strategy in which a company focuses on serving the needs of a narrowly defined market segment by being the low-cost leader, differentiating a product, or both.
Focus Strategy
These strategies focus on the specific activities that transform resources into products:
Departmental Strategies
What is a key success factor to multinational strategies?
Price Competitiveness
Other than increasing scale or scope, how else can a company use a growth strategy?
Mergers and acquisitions, Joint ventures, or Strategic Alliances
Low-Cost leadership works best with what kind of product/market?
Mass Production
Tasks that provide operations with quality resources at a reasonable cost:
Procurement Tasks