Fab Vocab
A document an influencer reviews before creating content
Creative Brief
The four main places to identify influencers
Fluency, Agent Partners, MSL internal teams, Social Platforms
The brand approved influencer recommendation list. Next step is to..
Conduct outreach
The brand needs to earn the conversation, no one is obligated to talk about them
Truth
Example of a proper partnership disclosure
#Ad #Sponsored #PampersPartner
When an Influencer can’t work with a competitive brand for a certain period of time
Exclusivity
Where we present influencer recommendations to the brand
Fluency
Document that includes influencers, contact info, quoted rates
Outreach tracker
Myth
Creates content with the sole intent to entertain, educate and inform
Creator
When a brand has the right to use influencer content forever, with no end date
Usage in perpituity
Amount of backup influencers that should be included in a recommendation list
At least 5
Person who you talk to on behalf of influencer
Talent Agent
We can only work with influencers to create content that gets posted on their own social channels
What step comes before identifying influencers
Strategy
A union in the United States that represents film and TV principal and background performers worldwide
SAG-AFTRA (Screen Actors Guild - American Federation of Television and Radio Artists)
Metrics
Ensuring influencers relative in size and following are paid fairly to on another, regardless of their gender or ethnicity
Pay parity
Influencers are only effective for younger demographics
Myth
What type of content should be a focus to drive sales
Organic Instagram Stories
When a brand puts $$ behind a piece of content for wider more targeted exposure
Boosting/Whitelisting
Description of influencer and why they would be a good fit for a campaign
Rationale
Highest paid influencer tier
Mega
Our goal is to always make sure we get the lowest rate
Myth
The 5 influencer tiers
Nano, Micro, Mid, Macro, Mega