PR Potpurri
The adjectives we associate with a company.
What is brand?
They are always a part of the target audience.
Who are reporters, editors, producers, influencers (members of the media)?
You'll find this at the very end of a press release.
What are three hash tags?
It's the style guide we follow.
What is AP style?
It's not really free.
What is social media?
It's the tone, the style, the way something is written.
What is voice?
It's the factual information we use to create a target audience profile.
What are demographics?
Fact sheets, tip sheets, bios, are photos are all included in this.
What is a press kit or packet?
It's overused and often used incorrectly ...
What is the ellipsis?
The important information goes at the top of a press release.
What is the reverse pyramid?
Logos, colors, fonts.
What are some other brand elements?
According to Aristotle, it's about using facts and stats to reach your audience.
What is logos?
It's similar to a media advisory or media alert.
What is a photo op?
It's something your professor really doesn't like.
What is the exclamation mark?
Rosie the Riveter is a great example.
What is a PSA?
At its very core, that's what PR is about.
What is telling stories?
It's at the very top of Maslow's pyramid.
What is self fulfillment or self actualization?
It's the first line of a press release.
What is the dateline?
According to AP Style, Sometimes you spell them out, sometimes you don't.
What are numbers?
Speaking through a single voice.
What is a component of the Crisis Communications Checklist?
PR and advertising fall under this broader category.
What is marketing?
It uses these main categories: Think/Feel, Say/Do, Hear and See to create a lifestyle profile of the target audience.
What is an empathy map?
Mr. Otis' dramatic demonstration was the origin of this common term.
What is the elevator pitch?
It's what AP stands for.
What is Associated Press?
Newsjacking or tying into a holiday are two examples.
Where do press release ideas come from?