Terms
consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
Marketing
One of the four functions of business
Marketing
This is a document describing business and marketing objectives and the strategies and tactics to achieve them
Marketing Plan
This is a system of gathering, storing, and using customer data for marketing directly to customers based on their histories
Database Marketing
How many calories on average are consumed, per person, at Thanksgiving dinner?
4,500
is an approach to business that focuses on satisfying customers as the means of achieving profit goals
Marketing Concept
What are the elements of the marketing concept?
Customer satisfaction, total company approach, and profit.
This is the process of dividing the market into smaller groups
Market segmentation
This is a system to track contact and other information for current and potential customers
Customer relationship management (CRM) system
When was the first Thanksgiving football game?
1876
Product, Price, Place, and Promotion is also known as what?
The Marketing Mix
What are the four Ps of marketing?
Product, Price, Place, and Promotion
This is a detailed description of the typical consumer in a market segment
Customer profile
The first step in developing a marketing strategy is to identify a target market. This is also known as
Market Identification
When was the first Thanksgiving NFL game?
1920
This is the specific group of customers whose needs a company will focus on satisfying
Target Market
What are the 4 levels of decision-making for consumer purchases
Impulse purchase, routine purchase, limited buying decision, and extensive buying decision
This is marketing to a larger group of people who might buy a product
Mass marketing
Market segmentation is divided into these groups
Geographic, demographic, psychographic, and behavioral
How many women were at the very first Thanksgiving celebration?
5
This is the plan that helps a business meet its overall goals and objectives
Marketing strategy
What are the 4 functions of business?
Human Resources, Finance, Marketing and Production
This type of selling focuses on building long-term relationships with customers
Relationship selling
What are the seven functions of marketing
Channel management, product/service management, pricing, selling, marketing-information management, promotion, and market planning
Which President refused to celebrate Thanksgiving as a national holiday?
Thomas Jefferson