Hershey Legacy
The founder of Hershey
Milton S Hershey
Engage in constructive debate
Be real
This is what CMG stands for
Candy, Mint, Gum
Territory Sales Associates (TSAs)
The #1 snacking category of convenience channel
CMG!
Milton first found success with this company
Lancaster Caramel Company
Challenge established ways to drive fresh thinking
Create the future
These are Hershey's two largest sugar brands
Twizzlers & Jolly Rancher
Kirstin, a RL, directly manages these groups of people
TSLs (Territory Sales Lead) and ARSL (Associate Regional Sales Leader)
This category has the top dollar lift
CMG
The year the Hershey company was founded
1894
Make decision that benefit consumers and customers
Champion Consumers
MARK
Milk
Almond
Reese
Kit Kat
Craig Stevenson is this for our area
ASD - Area Sales Director
Hershey's market share
31.7%
This is what Milton Hershey left his fortune too to secure the future of the school
Milton Hershey Trust
Identify opportunities and drive the solution to the end
Own It
Two recent acquisitions of the Hershey company
Dot's Pretzels, Lily's
These people work with store headquarters to sell programs and planograms
CSEs - Customer Sales Executives
The number of Hershey brands in the top 10
4: Reese's, Hershey's, Assortment, Kit Kat
This is how many students the Milton Hershey school enrolls
Quickly get the right people around the table and make a call
Reese's
C-Store Operator who coordinates between retail teams, CSEs and home office
CMG and this other category are purchased the most often.
Salty Snacks