Marketing
What is One-to-one Marketing?
The ability to think and act in terms of individuals and their households.
What is the most important part of an interview?
Preparing for it
How should you address an email?
Hi
How should you sign off to an email?
Best wishes
All the best
Best
What is professionalism?
How you display your behavior, attitude and level of skills in the workplace.
A person’s ability to demonstrate a conscientious, courteous and business-oriented manner while on the job. Professionalism is typically always expected within the workplace and is a quality that all employees should strive to embrace and exhibit.
What is Market Segmentation?
Dividing the market up into potentially profitable customers who prefer particular combinations of product attributes.
OR
Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
What are the three goals of a job interview?
1. Sell yourself
2. Convey your research
3. Convince them you are the best fit for the job
What is the golden rule of emailing?
Make it as quick and easy as possible for your recipient to deal with.
How should you NOT sign off to an email?
Thanks in advance
What are four characteristics of professionalism?
Reliability
Accountability
Proper communication etiquette
A well-kept appearance
What is Target Marketing?
Directing marketing efforts towards a segment of potentially profitable customers who prefer particular combinations of product attributes.
What is the number one goal of emailing?
Reduce the burden of email as much as possible. Keep it to the point. Concise and precise is your mantra.
What is the CC rule?
People who are expected to respond go in the “to” field
People who are not expected to respond go in the “cc” field
What is a linkedin profile?
Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and potential employers.
What are the four P's of the Marketing Mix
Product: Quality, design, packaging, brand.
Price: Retail price, payment plans, discounts.
Promotion: Advertising, public relations, personal selling, emails, anything that gets the word out.
Place: Retail location, distribution, delivery, downloads.
What is wrong with an email that is TOO short?
Brevity can communicate rudeness
When should you send emails?
During normal business hours
What is the three purposes of a linkedin profile?
Manage your professional brand
Create opportunities for you
Track your professional milestones
How can you express emotional intent in an email?
By using as many communication tools as possible. Exclamation points.Emojis.
What is the basic outline of an email?
Subject line
Salutation
Body
Closing
Signature