Enter Title

Appeals

100

This appeal typically follows a celebrity endorsement.

Credibility

200

This appeal is most commonly paired with taglines.

Logic

300

This appeal contains evidence, facts, and common sense.

Logic

400

This appeal is usually paired with color schemes.

Emotion

500

SPCA commercials mainly rely on this appeal to get donations from viewers. (Think dog and cat commercials)

Emotion

Random

100

"The snack that smiles back," "I'm lovin it," and "just do it" are all considered to be...

Taglines

200

What is a called when a celebrity is promoting a product?

Celebrity endorsement

300

Who are the people called on an ad that the author is trying to reach?

The target audience

400

What are the two things that go in the inside of the rhetorical triangle?

Strategies and appeals

500

What are the three different appeals?

Logic, emotion, and credibility

Body Paragraph

100

The first sentence of a body paragraph is called...

Topic sentence

200

How many sentences are in a body paragraph?

8 sentences

300

How many strategies should be discussed in a body paragraph?

1

400

How many appeals should be discussed in a body paragraph.

1

500

What is the formula for a topic sentece?

Strategy + Appeal