Group Segments
Rooms consumed related to a tour group driving through.
What is Group Tour and Travel
Room nights consumed at the government issues per diem rate
Small hotel establishments that offer basic accommodations with minimum amenities and services for a lower price
What is Economy
Dave Johnson and Les Bentley
Who are the co-founders of Aimbridge
Guests who staying for an extended period of time, typically defined as greater than 4 nights.
what is ESSOC - Extended Stay Occupancy
Room nights consumed from social, military, educational, religious, and fraternal business.
What is Group SMERF
Room nights consumed via an internet partner where rate is displayed in parity with brand.com like Expedia or Booking.com
What is Internet Non-Opaque
Offers the full range of services and high end accommodations typically focused on leisure travelers
What is Luxury and Resort
A travel perk offered to employees for discounted room rates at Aimbridge properties
What is Aimbridge Passport
When reservations exceed the actual inventory of available rooms
What is Overbooking
What is Group City Wide
Room nights consumed at rate plans that are part of a membership or affiliation like AAA, Employee Discounts, or Advance Purchase rates
What is Discount
Offers limited degrees of services and amenities, often offering free breakfast.
What is Select Service
A place to grow, a place to succeed, and a place to belong
What are the 3 pillars of the Aimbridge Way
Rooms that could be sold if there were an unlimited amount of inventory
Group room nights staying longer than 7 nights, typically project business
Room nights consumed where the rate is not displayed to the guest at time of booking
What is Internet Opaque
Offers accommodations with amenities like larger rooms or 2 room suites and full kitchens.
What is Extended Stay
A fund created to help associates with immediate need of financial assistance following an unforeseen disaster or personal hardship
What is Aimbridge Aid
The minimum accepted rate or overall revenue for a booking
What is a hurdle point
Room nights consumed due to an association meeting or convention in the market
What is Group Association
Room nights consumed through an FIT agency like Hotel Beds
What is Wholesale
A select service hotel that has a minimum of $500,000 in F&B business annually.
What is Enhanced Select Service
A committee dedicated to the appreciation and recognition of Aimbridge corporate associates
What is the CARE Committee
Maintaining consistent rates across all channels
What is rate parity