Parchment
Once a student submits an application, this is generated and sent to Parchment for the partner to obtain
An Application PDF
This Workfront form is where MAM, creatives, MOPs and others get important campaign information
Campaign Documentation
Most of our partners' Apply campaigns will be published during this month
August
This internal system will create and send Responder Files to partners in FY24
Blueprint
FY24 Apply paper Outer Envelopes (OEs) need to be partner approved by this date
April 15th
This service is the only place that FY24 Application PDFs will be available
Parchment
In this Workfront task, the AM should: mark up info gleaned from one-pager exercise, give a once over and ‘team review’, and mark up things we’ve learned about partner preferences from recent Cultivate feedback
Mark up Any Known Revisions
This Workfront process should be followed to make any online application updates after the application has been pushed live (EX: update enroll terms)
Campaign Update
The first step to get an FY24 Apply Responder File built is this
AM submits a JIRA ticket
Apply Online Workfront projects will begin during this week
Week of 3/27
All EAB Apply partners have access to this free Parchment membership
Receive Lite
When an AM anticipates a complex campaign redesign, needs to share detailed nuances with the creative team, or is onboarding a new partner... they should consider having this meeting
Creative Design Huddle
Proofers will review each Apply campaign this many times in FY24
Two (after initial AM review and after first round of revisions)
When new fields are added to an Apply Responder File, this is where they are added to the file
The end of the file layout
During the first week of April, this Apply campaign component will begin routing in Workfront
Emails
Partners who have this membership can filter and set up automatic downloads from Parchment to their SFTP or CRM
Receive Premium
The Copywriter will convert copy versions to Dynamic Copy prior to this step in the Apply development process
AM Initial Review
The Apply counts approval process will look very similar to the pre-publishing counts process for this campaign
Early Application Marketing (EAM)
Apply Responder Files will be paused for this many days while the data team makes the necessary file updates
7 days
Informed Delivery Ads will route in Workfront with this project
Paper
A student must fill out these fields on their application for them to be registered through Parchment and receive the completion document emails
Name, email, date of birth, high school (CEEB via the high school look up feature), counselor email address
These two types of FY23 campaign adjustments will automatically carry over to FY24 Apply, unless otherwise noted
FY23 Campaign Optimization and FY23 Campaign Updates
This specific component of Apply campaigns will be "pushed live" once creative is finalized, but before publishing/official campaign launch
Online Application
This is the final step for the AM in the Responder File build before the JIRA ticket is closed
AM to send summary of changes to partner, CCing data team member
This many partners will have their "original Cultivate" creative revisited for potential updates in mid-late April
50