An example of capital goods would be ___.
A) items sold
B) marketing materials
C) dollars earned during a fundraiser
D) cars used by a cleaning service company
D) cars used by a cleaning service company
A ___ is a term for illegally offering money in exchange for a favorable outcome.
A) breech
B) blackmail
C) bribe
D) broker
C) bribe
The lack of ___ to produce advertising eliminates many small businesses from many
mass media advertising options.
A) expertise
B) time
C) money
D) staff
C) money
Consumers are the focus of which business function?
a) Operations
b) Finance
c) Production
d) Marketing
d) Marketing
Personal selling is commonly used today in:
a) wholesale
b) industry sales
c) door-to-door selling
d) advertising
c) door-to-door selling
A brand is commonly defined as a specific ____ that identifies a seller's product.
A) make or model
B) name, symbol, or design
C) marketing
D) words
b) name, symbol, or design
An example of marketing that might create an ethical controversy would be ___.
A) advertising an early bird special
B) airing alcoholic beverage related commercials during prime time
C) retailers developing a national sweepstakes
D) broadcasting PSAs about public health issues
B) airing alcoholic beverage related commercials during prime time
Bulk mailings are made simple using _____.
A) spreadsheets
B) word processing
C) databases
D) PowerPoint
C) databases
The responsibility of a manufacturer or vendor of goods to compensate for injury caused by defective merchandise that it has provided for sale is called:
a) warranty
b) limited warranty
c) the guarantee
d) product liability
d) product liability
Price competition is based on price and ____.
a) Value
b) Quality
c) Branding
d) Availability
b) Quality
Price competition is based on price and ___.
A) branding
B) quality
C) value
D) availability
C) value
Psychographics refers to ___.
A) census data
B) people's lifestyles
C) variable demographics
D) geographic location
B) people's lifestyles
Consumers buying products online has drastically impacted the ___ of products as a
part of the marketing mix.
A) distribution
B) price
C) promotion
D) production
A) distribution
Which of the following functions would involve making improvements to existing products/services?
a) Market planning
b) Merchandising
c) Product positioning
d) Marketing-information management
d) Marketing-information management
Walmart targets customers that are more price-sensitive. This is an example of ____ segmentation.
a) Demographic
b) Behavioral
c) Psychographic
d) Geographic
b) Behavioral
The ___ is responsible for recalling unsafe products.
A) Better Business Bureau
B) Federal Trade Commission
C) Consumer Product Safety Commission
D) Federal Bureau of Investigation
C) Consumer Product Safety Commission
Private or public ___ warehouses store products requiring payment of a federal tax
before imported or domestic products can be removed.
A) hazardous
B) commodity
C) bonded
D) conglomerate
C) bonded
A sampling procedure in which everyone in the population has an equal chance of
being selected.
A) focus group
B) observation
C) interview
D) random sampling
D) random sampling
The product mix is:
a) Product, place, price, promotion
b) A group of similar products with slight variations in the marketing mix to satisfy different needs in a market
c) Advertising, public relations, sale promotion, personal selling
d) An accumulation of all the products offered by a business
a) Product, place, price, promotion
A marketing plan typically includes:
a) Market research
b) A roadmap for a product entering the market
c) SWOT analysis
d) Delivery options
b) A roadmap for a product entering the market
Coca-Cola sells different types of sodas, energy drinks, waters, and juices. This class of products is referred to as the width of the ___.
A) product targets
B) market selection
C) market segments
D) product mix
D) product mix
An online retailer should have ___ in order to secure credit card transactions.
A) FAQ
B) RFP
C) EMT
D) SSL certificates
D) SSL certificates
The CEO of a production-oriented company would place emphasis on ____.
a) coordination between marketing and product development
b) quality and safety
c) carefully designed product ranges to suit customer preferences
d) understanding market forces
b) quality and safety
Which of the following types of business ownership experiences unlimited risk?
a) Franchise
b) Sole proprietorship
c) Corporation
d) Startup
b) Sole proprietorship
What government agency enforces truth-in-advertising laws?
a) Bureau of Consumer Fraud
b) Federal Trade Commission
c) Food and Drug Administration
d) Better Business Bureau
b) Federal Trade Commission