Google
SERP stands for this
Search Engine Results Page
True or False, A clients website will need to be hosted and built in the same place that they own their domain.
False
a casual name given to an individual who interacts with a website, online service, app or platform in any way.
User
This website has over 2.7 billion monthly active users
YouTube
This popular cartoon ghost has appeared in dozens of films, tv series' and comic books.
Casper the friendly ghost
This is the name for the blue clickable link on a Google AdWords.
Ad headline
This is the method of buying and selling goods and services online.
Ecommerce
This is the name of business listing section/page on Finger Lakes Daily News
Shop Local
True or False, FLX Digital's YouTube Video targeting capabilities only serve ads on the YouTube Channel.
False, videos can go YouTube network which includes YouTube TV, YouTube channel's and websites that has a YouTube video player etc.
What supernatural creature (often associated with Halloween) can be killed with a silver bullet?
A werewolf
For Google AdWords, this is the name of call tracking option we use for our clients.
Mobile click-to-call
Often used to track website metrics and has an acronym called "UA or GA4"
Google Analytics
True or False, 320x50 is a type of display ad we can provide for a client on Finger Lakes Daily News.
False, 320x50 is a mobile leaderboard.
The name for in-stream ads that give viewers the ability to skip the ad after five seconds.
TrueView
The movie serial killer notably wears a red and green striped sweater
Freddy Krueger from “Nightmare on Elm Street”
True or False, FLX Digital runs custom audience Display Ads through Ad Roll, OpenX, and Xandr.
False, we run our ads through Google's Ad Exchange (AdX)
This is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site.
Search Engine Optimization (SEO)
True or False, Finger Lakes Daily News Display Ads can click to a clients Facebook page.
True
True or False: FLX Digital Video Production consists of three phases; Pre-Production, Production, and Post Production.
True:
Pre-Production- creating strategy and script
Production- filming on-site
Post Production- editing, adding graphics, and music.
True or False: Bats are the only mammal that can fly?
True: Yes, it is true that bats are the only mammals capable of true, sustained flight. While other mammals like flying squirrels can glide, they cannot actively fly by flapping their wings like bats do.
This is the name of the free keyword search tool to help advertisers build keyword lists for search campaigns.
Google's Keyword Planner (also acceptable Google's Research Planner)
the process which stores and maintains website files and applications on a server to make its customers' websites accessible on the internet.
Web Hosting
this metric is counted every time a user loads or reloads a page on a website
Pageview
This type of targeting focuses on users' online actions, such as browsing history, purchases, and clicks, to predict future.
Behavioral
This is the author who wrote “The Legend of Sleepy Hollow”
Washington Irving