Theories
Theories
History
General media info
News/advertising
100

Samir watched Fast and Furious and started racing with his car the exact same way, without thinking about the repercussions. What theory is at play here?

Bullet model theory

100

Quickly act out inter-generational eavesdropping

Kids knowing information, particularly info they are too young to know, from the TV

100

What are the Pentagon Papers 

A top-secret Department of Defense study of U.S. political and military involvement in Vietnam from 1945 to 1967

100

Define mass media and its functions 

Audience-Feedback-Distance 


Persuade-inform- amuse/entertain- enlighten

100

What are the main two sources of revenue for media organisations?

Ads and direct sale to consumers

200

Samia wanted to censor all Tamim Younis’s content because she thought he would most certainly impact young men’s behavior. What theory is at play here?

Third Person Effect

200

What is agenda setting?

The media deciding what topics to discuss 

200

Watergate Scandal 

everal burglars were arrested in the office of the Democratic National Committee, located in the Watergate complex of buildings in Washington, D.C. They were linked to US President Richard Nixon’s reelection campaign and are believed to have been caught while wiretapping and stealing documents


200

What is Video on Demand

YouTube- Netflix-.. no ads 
200

What is behavioral targeting

Matching ads with consumers 

300

Sumaya watched a lot of videos about the war in Yemen, but she is now no longer affected by all the emotions and started feeling like it’s just another war in the ME. Which phenomenon is at play here?

Narcotizing dysfunction 

300

So many people rushed to try the new iPhone, but others were more patient about it. What theory could explain this

Diffusion of Innovation 

300

First Amendment

The First Amendment provides that Congress make no law respecting an establishment of religion or prohibiting its free exercise

300

Mention five types of mass media

TikTok- IG- TV- movies- radio- newspapers 

300

Newsworthiness 

Proximity 

Prominence of people involved

Timeliness

Impact on society

400

Sara has been consuming content from makeup and fashion influencers on TikTok throughout her college years and by time felt she constantly need to apply make up. What theory is at play here?

Cumulative effects theory 

400

Give one example of cultural imperialism

Bollywood- kpop-...

400

What was a significant invention in the printing press?

Moveable metal type

400

Media literacy 

Ability to analyze, examine, criticize,.. media content to either consume or produce 

400

PR Vs advertising

Separate purpose: PR aims to win favor and minds, while advertising’s goal is to establish immediate sales. It takes more time to measure PR’s influence 

 Different means: PR is through dialogue and making an argument of pros and cons, while ads aim to push for sales by providing just enough info

Management role: PR is usually an upper management function where counsel is sought, while advs are brought in after policy decisions have been made

Media time and space: PR sends releases in hopes they are published, while ads are allocated to a particular time and slot since they are paid for

500

What does the medium is the message mean?

The medium itself is the message. eg Twitter 

500

Hassan watched Batman hit bank robbers and decided to hit his classmates in the same manner. What theory is at play here?

Catalytic theory

500

Penny papers 

Affordable newspapers introduced in 1833 and created unprecedented audience

500

Objectivity 

No biases, both sides 

500

Inverted Pyramid Style

Most imp to least imp