FindLaw
The parent company of FindLaw
Thomson Reuters
The business listing hosted by Google is called
Google Business Profile
What does SEO stand for?
Search Engine Optimization
What does FL stand for?
The database that we store client information in
CoPortal
The typical FindLaw client
Attorneys at small to mid-size law firms
The tool we use to populate dozens of local listings
Yext
The 2 websites that we use to research a client's website in terms of keywords, backlinking, and domain authority
Moz and SEMrush
What does DM stand for?
Digital Marketer
The project management tool that we use to track our time and website builds
Wrike
The three tiers of website products offered by FindLaw
Level 100, Level 200, Level 300
We create SAB listings through Google for clients with virtual offices. SAB stands for
Service Area Business
Pay-per-click
What is a CDC?
The client facing analytics tool that client's can use to track their site's performance
Insight
Level 300 clients have access to these local entitlements
3 GBPs for eligible locations
3 Yext profiles
What is backlinking?
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website's traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing.
What is FLU
FindLaw University
The tool we use to run the Onsite Quality Checker (OQC) during team reviews
Performance Console
You can find the answers to FindLaw-related questions at what site
FindLaw University
The three typical office types
Virtual office
Shared office
Brick & Mortar (fully eligible)
What is the difference between onsite and offsite marketing?
Onsite: Onsite SEO is done by adjusting certain components of the site so that the intent of your content can be clearly understood by search engines. In return for this careful thought, search engines reward websites with higher rankings on the search index. ex: title tags, keywords, content
Offsite: Offsite SEO is the concept of having other sites link back to yours, indicating that you are an authority in your industry. The Google search engine algorithm places a decent amount of weight on authority for a site. This can come from the site having been around and active for a long period or time, or from outside engagement. ex: PPC, backlinking, GBP optimization
What is a KOC
Kick-off call
The tool we use to create redirects for websites
URL Mapper