Enter Title

Conversion Tracking

100

What does GTM stand for?

Google Tag Manager

200

The Insight Tag uses these pieces of data to track user behavior on your customer's site

Cookies

300

What is the standard lookback window we recommend?

30 day view, 7 day click

400

Why do we not recommend installing an Image Tag?

Depreciation of third-party cookies and privacy browsers will result in inaccurate conversion counts

500

What is the lookback window we recommend for Offline Conversions?

90 day click, 90 day view

True or False

100

Ignoring a cookie banner on a site will prevent the Insight Tag from firing

True

200

Carousels can run on LAN

True

300

The Revenue Attribution Report connects to three CRM partners currently--SFDC, HubSpot, and Dynamics

False: Only SFDC, with Dynamics currently in development

400

You can re-upload an SRT file on a video ad as many times as you want

False: You can only upload an SRT file once

500

Click-to-message ads support a Lead Gen objective

False: They only run with the "Messaging" objective

Team Birthdays

100

February 18th

Sonny

200

August 12

Kevin

300

October 9

Jem

400

August 30

Nate

500

June 27

JJ

Abbreviations

100

DGB

Dynamic Group Budget

200

RAR

Revenue Attribution Report

300

PFM

Pursuit planning, forecasting, and managing

400

MACRO

Media Assets, Creative Relevance & Optimization

500

ADEPT

Ads Data intElligence PlaTform