Vocab
When organizing your keywords into well-structured ad groups based on themes or relevance.
Keyword Orginization
Use keyword research tools, such as Google Keyword Planner, to discover new _____ ideas and assess their search volume and competition level.
Keyword
CTRs
Click-through rates
When using geographic targeting options, such as location targeting or radius targeting, to ensure that your ads are reaching the right audience in the right locations.
Geographic optimization
__________ prevent your ads from showing up when certain words or phrases are included in the search query, ensuring your budget is allocated to more relevant searches.
Negative Keywords
ROAS
Return On Ad spend
When analyzing the performance of your ads at different times and days of the week
Ad scheduling optimization
Optimize your landing pages by aligning them with the ad This allows you to create targeted ____ and landing pages for each ad group, improving the overall performance and quality score of your campaigns.
Ad Copy
CPA
Cost Per Acquisition
Optimizing your ad copy by incorporating relevant keywords, highlighting unique selling propositions, and crafting compelling calls to action.
Ad Copy Optimization
Conduct keyword research to identify high-performing keywords related to your _______ .
Products and services
ROI
Return on investment
Setting appropriate bids for your keywords to compete effectively in the auction and achieve desired ad positions.
Keyword Bidding
You can refine your keyword list by removing irrelevant or ____ performing keywords and focusing on those that drive relevant traffic.
Low