Design trivia
Research trivia
Team member facts
Corporate facts
Unfairly specific
100

___ is in charge of defining the experience a user would go through when interacting with a company, its services, and its products *

User experience

100

Which of the following is NOT a common bias? *
a) Confirmation
b) False consensus
c) Residency
d) Recency

Residency

100

Who's coming back to Canada Life as Design Lead for the Nest? *

Sasha Scott

100

What does PSHCP stand for? *

Public Service Health Care Plan

100

What's the best bear, according to a popular NBC TV show? *

Black bear
(+1 bonus point if you know who said it)

200

Similarity, closure and proximity are perception principles of what theory?

a) Gestalt
b) Structuralism
c) Bauhaus

Gestalt. Developed in the 1920s, it describes how the human brain is wired to see structure, logic, and patterns.

200

User experience statistics show that ___ users are enough to find 85 percent of your site's issues

a) 10
b) 8
c) 5
d) 3

200

Which team member has a PhD? *

Shruti Mukherjee

(+1 bonus: what's her PhD in?)

200

These 3 brands merged in 2020 into the Canada Life brand? *

London Life
Great West Life
Canada Life

200

How many viewers tuned in for the series finale of Game of Thrones?

a) 18.5 million

b) 19.3 million

c) 20.7 million

d) 21.3 million

(+1 bonus: who ended getting the iron throne?)

300

In traditional typography, how many points are in 1 inch? *

72 Points = 1 inch

300

What type of UXR method helps uncover points of friction in an experience? *

Usability testing

(+1 bonus: is this method qualitative or quantitative?)

300

Who's been on the team longer, Branko or Willie? *

Branko (since April 2018)
Willie (since July 2018)

300

Canada Life had its origins in 1847. Where? *
a) London
b) Winnipeg
c) Toronto
d) Hamilton

Hamilton. Banker Hugh C. Baker founded the company in the library of the Mechanics Institute, after an arduous journey to New York to purchase life insurance for himself.

300

The Great Lake with the most shipwrecks has an estimated...

a) 380 shipwrecks

b) 400 shipwrecks

c) 420 shipwrecks

d) 2000 shipwrecks

(+1 bonus: which lake is it?)

400

During WWII, which field contributed to the development of interaction design?

a) Artillery
b) Aviation
c) Nuclear science

Aviation. Paul Fitts leveraged his background in psychology to investigate seemingly inexplicable accidents and advanced the development of human factors.

400

Which of the following is NOT a recruiting constraint?

a) Narrowly targeted audience

b) Meeting virtually

c) Budget

d) Processes & approvals

400

Who started working at Canada Life on the same day as Luis?

a) Branko
b) Willie
c) No one else

400

Year the London Life building was built *

Built in 1927, the original building had a bowling alley, auditorium (and rumor has it, a haunted pool)

400

The Phoenix Assurance Co. offered the first type of insurance in Canada back in 1804. What type of insurance was it? *

Fire Insurance

500

Which one of these hex codes is pure yellow?
a) #00F00F
b) #FF00FF
c) #FFFF00
d) #00FFFF

#FFFF00
Red and green to the max, no blue

500

What best describes Research Questions?

a) Questions you'll ask research participants

b) Questions you ask stakeholders to understand the purpose of the research project

c) What you want to learn over the course of the study

500

Which two team members were born in Brazil? *

Atila and Gabriel

500

What's on top of the Toronto Canada Life HQ? *
a) Radio antennae
b) Lighthouse
c) Weather beacon
d) Decorative spire

Weather beacon. The lights indicate variations in temperature and approaching weather systems and the forecast is updated four times daily.

500

In the book "The Wonderful Wizard of Oz", Dorothy's sidekick pet (Imogene) was originally a...

a) Dog
b) Cow
c) Horse
d) Goat

(+1 bonus: what's her dog's name in the movie?)