Identity Spine
How many datasets does it connect?
8
What is an MFA?
A templated AI built site set to purely generate rev for the builders.
Is this a Xandr based solution?
No, embrace the agnosticism.
Name 2 of 3 clean rooms that are not AWS or ADH.
Infosum, Snowflake, Roku
What are the benefits outside cost efficiency?
Safety.
When does PE start on stop.
This is true day zero intelligence, the moment a campaign is booked we can begin, especially with pixels. Then PE runs to end of campaign.
Name the four different types of solutions:
Contextual, Cohort, Clean Rooms, Identifiers
Why is SPO needed on a cost basis?
The same impression is available from 100s of partners.
What are two reasons MiQ built Performance Engine?
Owning our own tech
How we are different than an internal desk with multiple DSP
Why we are better at outcomes
Why we aren’t a “reseller”
Name 6 of the 8 date sources it connects?
MiQ, TapAd, Xandr, TTD (boo), VIZIO, Samba, unacast, Liveramp
What do we recieve post campaign?
Dashboards, Sustainability Reporting
What is the internal reason for PE?
We can trade higher volumes of campaigns more efficiently.
Name 6 of 9 key identifiers
Name, Email, Phone, Auth ID, Postal Code, cookie ID, Mobile device ID, IP Address, HHLD ID
Why are MiQ more efficient at this than a standard DSP/ATD?
More DSPs and more LLD.
What are the three core pillars of PE?
Set Up Recommender
Bidding Optimizer
Custom Decision Algorithm