Dad Jokes
Acronyms
Bonsai
More Acronyms
Swifties
Performance Marketing
Data Dojo
Consulting / Biz Strat
100
Why should you never use a dull pencil?
It's pointless
100
SFTP stands for?
Secure File Transfer Protocol
100
Bonsai is agnostic to these
Platforms
100
In Chat GPT, what does GPT stand for?
Generative Pre-Trained Tansformer
100
What is Taylor Swift's Middle name ?
Alison
100
SEO stands for?
Search Engine Optimization
100
This data connection type uses AES and other algorithms to secure data as it travels between different systems
SFTP - Secure File Transfer Protocol
100
This can be internal or external to your organization, and they can have different levels of power, interest, and expectations in a project
Stakeholder
200
Whare do you learn to make banana splits?
Sundae Split
200
MMM stands for ?
Media Mix Modeling
200
This marketing attribution technique credits the marketing channel that generated the most recent web visit prior to a 'conversion'.
Last-click attribution
200
ROAS stands for ?
Return On Ad Spend
200
What classic book is referenced in "New Romantics"?
The Scarlet Letter by Nathaniel Hawthorne
200
UX is shorthand for what?
User Experience
200
This web service by Google allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites
Google Search Console
200
Organizations require expertise in this practice to shift from being 3rd Party data-driven to 1st Party data-driven
Change Management
300
What do you call a fish wearing a bowtie?
Sofishticated
300
LTV stands for?
Life Time Value
300
Bonsai's 4 pillars are?
Teams
Technology
Intelligence
Activation
300
CAC Stands for?
Customer Aquired Cost or Customer Acquisition Cost
300
What is Taylor Swift's longest song title?
We Are Never Ever Getting Back Together
300
This describes a range of software and tools that assist in achieving marketing goals or objectives
MarTech
300
A rank of data a company collects directly from their consumers is called this?
First Party Data
300
This metric is defined by our clients and is a quantifiable measure of performance over time for a specific objective
KPI Key Performance Indicator
400
What's blue and not very heavy?
Light Blue
400
pCV stands for?
Predicted Click Value
400
A client must have this etsablished in order to do pCV
UCM
400
API stands for?
Application Programming Interface
400
What flavor are Taylor Swift's famous cookies?
Chai Tea
400
The first known advertisement appeared in ancient Egypt in 2500 BC and was for this good
Beer
400
BigQuery is the backend data warehouse for the following measurement products at Bonsai
UMA, UBA, UCM, pCV
400
This is one of the most widely used measures of a company's financial health and ability to generate cash
EBITDA - earnings before interest, taxes, depreciation and amortization
500
Where do dads store their dad jokes?
In the dad-a-base.
500
Return on Investment
This Bonsai solution allows you to measure touchpoints that are not observable
500
This Bonsai solution allows you to measure touchpoints that are not observable
Incrementality
500
CDP stands for?
Customer Data Platform
500
What was the first surprise song to be repeated on The Eras Tour?
Clean
500
This person ranks top 10 in the world for understanding how Google Ads work
Michael Sachs
500
Extract, Transform and Load are data engineering principles that address data onboarding, and are often represented by this acronym
ETL
500
This is something that EMs are responsible for that is purpose-built to increase performance, reduce waste, and reveal opportunity
Data Strategy