#JUSTSOCIALTHINGS
“WHAT IS GOOGLE, JESSICA”
DROP THE METRIC
100

Nalco Water actively uses these social channels.

What are LinkedIn and Instagram?

100

This is our Ecolab web address. 

What is Ecolab.com?

100

The total number of views your post received.

What are impressions?

200

Ecolab and Nalco Water use this hashtag to identify employee-focused content.

What is #ECLteam?

200

The process of optimizing web content to increase visibility.

What is SEO?

200

Sharing a Nalco Water post contributes to this valued metric.

What is the engagement rate?

300

Our increase in these was up by 3.4K on LinkedIn in August.

What were our followers?

300

When a new visitor loads a page on your website.

What is a unique pageview?

300

How many times a social post is clicked on.

What is a click-through rate?