The Brand
AlterEgo Italy was established in what year?
1988
/0 is a natural/ warm neutral
/00 is a cool neutral
How many powder lighteners does BlondEgo offer?
Bonus- name them
4 powder lighteners
Bonus 100 points
Pure light Blue Powder, Ultra 9 Lightner, Balayage Clay Lightner, and Gentle Protective Lightner
As a proven world-wide brand, how many countries can AlterEgo Italy be found in?
62 countries
What is the name of our demi permanent line?
Technofruit with Color Transformer
What is the main technology that is included in the BlondEgo Lighteners?
Pro-Light System
What does BEAUTY mean to us? (Name one of the points.)
-PERSONALITY
-CREATIVITY
-TRENDS
-PERFORMING PRODUCTS
Name at least 3 of the KDS technology/ingredients that stand out in Technofruit.
-Micro pigments
-Cottonseed oil
-Coconut Oil
-Honey
-Keratin Proteins
-Garcinia Mangosteen
What is the name of the premium lifting product that is formulated to be used on cosmetically colored hair ONLY?
Pure Hi-Lite
What does KINDNESS mean to us? (Name one of the points)
-BEING GENTLE WITH SCALP AND HAIR
-CREATING PRODUCTS THAT RESPECT THE ENVIRONMENT
-USING MORE NATURAL AND ACTIVE INGREDIENTS
What are the mixing ratios for Fast 10?
1) Regular coverage?
2) Refreshing mids and ends?
3) Toning?
Bonus 4) Resistant grey?
1) 1:1
2) 1:3
3) 1:5
Bonus 4) 1:1 with 30 vol.
Which lightner contains a bonding system?
Bonus
The name of the bonding system?
Gentle Protective Lightner
Bonus- 50 extra points
Osmo Protector
Name two environmental sustainability contributions that AlterEgo Italy supports
100% RECYCLED AND RECYCLABLE PLASTICS
TREEDOM
FSC CERTIFIED PAPER
100% RENEWABLE ENERGY
BIODEGRADABLE FRAGRANCES
UPCYCLING
LIST WHAT THE NUMBER STAND FOR:
/0, /00, /1, /2, /3, /4, /5, /6, /7, /8
/0 WARM NEUTRAL
/00 COOL NEUTRAL
/1 ASH-BLUE
/2 IRIS-VIOLET
/3 GOLD
/4 COPPER
/5 MAOGANY
/6 RED
/7 BROWN
/8 GREEN
CREAM BLEACH AND TOTAL BLONDE ACTIVATOR