Other sodas
Where did Dr. Pepper ads soon appear after their partnership?
On school rooftops
Which restaurant sells more Coca Cola then any other in the world?
McDonald's
Dan DeRose began his career as the __?
Founder of the Minor League Football System
What age group is considered ideal customers?
8 year olds
Which school district was the first ever to put Burger King ads in its hallways?
District 11 in Colorado Springs
What percent of the market does Pepsi, Coca-Cola, and Bradbury Schweppes (Dr. Pepper) control?
90.3% of the U.S.
To increase sales of Coca-Cola, what did John Bushey suggest to principals?
To let students bring Coca-Cola products to class
How much commission does Dan DeRose charge schools after a deal is closed?
25-30 percent of the closed deal
How much soda did the average teenage boy drink a day in 1978?
Around 7 ounces a day
Which cities/states have refused to have soda ad campaigns in their schools?
San Fransisco and Seatlle
How much money did Grapevine-Colleyville School District make from partnering with Dr. Pepper?
$3.4 million
By how much does Coca-Cola aim to increase the annual rate of consumption per year?
25% each year
In 1996, who hired Dan DeRose to help with advertising?
Colorado Springs School District
How much soda does the average teenage boy drink today?
Around three times the amount of 1978 (21 ounces per day)
Who emerged as the nations foremost negotiator of ad campaigns for schools?
DD marketing
In 1997, Dan DeRose made a deal with a school district in Derby, Kansas, that included the commitment to sell which soda brand?
Pepsi
What was the specified amount of Coca-Cola the Colorado Springs School District 11 was contracted to sell?
At least 70,000 cases a year
In August of 1997, Dan DeRose brokered a __ year deal that made Coca-Cola the district's exclusive beverage supplier
10 years
What is the annual rate of soda being consumed in America?
56 gallons per person which is about 600 cans of soda per person
Dr. Pepper
What did Michael Jacobson, the author of "Liquid Candy" report about soda?
"Pepsi, Dr. Pepper, and Seven-Up encourage feeding soft drinks to babies by licensing their logos to a major maker of baby bottles"
21,000 cases of Coca-Cola
Within a year, how much did Dan DeRose increase District 11's ad revenues?
nearly triple
How many school districts in the U.S. have their own subway franchise?
About 20 districts
How many students participated in the free pan pizza program, "book it" in 1999-2000?
Around 20 million students