Social Media and Marketing
3 types of social media.
What is Facebook, LinkedIn, Twitter, Snapchat, TikTok, YouTube, Reddit, etc?
A purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other.
Real Life Example: A door-to-door salesperson.
What is personal selling?
The last step in 7 steps of the sales process.
What is follow-up?
Celebrity that markets State Farm.
Who is Jake Stone?
Those who produce and share online content.
Who are creators?
1. Generating leads.
2. Qualifying leads.
3. Approaching the customer and probing needs.
4. Developing and proposing solutions.
5. Handling objections.
6. Closing the sale.
7. Following up.
What are the 7 steps of the sales process?
A recommendation to a salesperson.
What is a referral?
Celebrity that markets Mint Mobile.
Who is Ryan Reynolds?
A type of blog with strict post length limits, Twitter is the most popular example.
What are microblogs?
2 of the 7 steps of the sales process
What are generating leads, qualifying leads, approaching the customer and probing needs, developing and proposing solutions, handling objections, closing the sale, and following up?
A way to find potential clients from friends, contacts, coworkers, etc.
What is networking?
Celebrity that markets Diet Coke.
Who is Taylor Swift?
Using customers to develop and market projects.
*hint: think of the album cover example
What is crowdsourcing?
Prospects.
What are potential buyers?
A statement of the salesperson’s sales goals.
What is a quota?
Celebrity that markets Grubhub.
Who is Snoop Dogg?
Websites that allow individuals to connect with peers, friends, business associates, and more.
Ex: Snapchat, Instagram, Twitter, Facebook
What are social networking sites?
A written document that outlines how the product or service will meet the client's needs.
What is a sales proposal?
When a salesperson approaches the buyer without any knowledge of the person's needs or financial status.
What is cold calling?
Celebrity that markets Lay's.
Who is Paul Rudd?