Identify Intellectual Property Concepts
issued by the United States government for the invention of a new product, a new process, or a new method of doing something.
What is a patent?
As you develop your company's marketing strategy, you may want to consider different segments of the market.
What is market segmentation?
identifies its long-term goals, the tasks required to achieve those goals, and allocates the resources it needs to accomplish those tasks
What is strategic planning?
analyzes political, economic, social, and technological factors
What is a PEST Analysis?
consumers who primarily shop online
What is e-commerce?
applies to something that has been "authored," which in this instance means a new creation – a "work ". originally involved things put down on paper but now includes creations on a computer.
What is a copyright?
Student population follows the national average of 56% female and 44% male. The average student's age is 20 years old.
What is demographic segmentation?
used to integrate production, equipment, personnel, inventory, and processes
What is operational planning?
An illustration that starts with a central goal that branches into leadership, competition, personnel, products and services, finances, and risk
What are mind maps?
good option for many businesses because they are advertising to their local markets. It is also cheaper because there are no graphics, only sound files. Important items to consider are the listening habits of intended audiences and how to convey one's brand efficiently and successfully only through sound bites.
What is Radio Advertising?
registered with the federal government for ten years and can be renewed every ten years if it is being used
What is a trademark?
consists of categorizing your customers according to their interests and personalities.
What is psychographic segmentation?
short term and identifies specific actions needed to complete some part of the business goals or objectives identified in a strategic plan
What is strategic planning?
This analyzes strategy, current state, requirements, and solutions
What is SCRS?
For all Social Media ads, one of the highest values
What is instant feedback?
the invention or discovery of a new and useful process, machine, article of manufacture, or composition of matter, or any new and useful improvement of one.
What is a utility patent?
Coffee and Cake business may lose a significant portion of its customers during the summer. Alternatively, in the fall, when orientations and parent weekends begin, there is a surge of activity. To maintain profitability during slower seasons, the business must use different initiatives for local clients and match promotional tools and campaigns with customer data.
What is geographic segmentation?
analyzes a businesses Strengths, Weaknesses Opportunities and Threats.
What is SWOT Analysis?
This analyses a business’s mission, objectives, strategies, and tactics
What is MOST?
TV ads, Radio, newspaper, print, and billboards.
What are traditional forms of marketing?
Rudy has developed a small bandage-like speaker that can be applied and stuck behind the ear to transmit music via Bluetooth. Rudy seeks a copyright because this involves the music industry. The government, however, does not grant him a copyright. What should Rudy do to protect this new product?
What is apply for a Patent?
what they bought and how much? Which browsing habits did they exhibit? Which brands did they favor? Raw data can give a clear picture of the demand for a product. By analyzing customer behavior, wants, and needs, you can successfully market your product to fulfill their needs.
What is Behavioral Segmentation?
A business has control over internal factors such as resources and processes.
What are strengths and weaknesses?
a business has little to no control over external factors, such as legal and governmental regulations, economic growth or recession, suppliers, customer demographics, outside sources of funding, financial and product market trends, and innovations in technology.
What are opportunities and threats?
Today, much of this form of sharing occurs online on Social Media through the Share button. A page or ad can be shared for all friends and followers to see or shared directly to certain members.
What is Word of Mouth?