Conversion Rate Optimization
Paid Media
Know Your Coworker
100
The part of the webpage that is visible without scrolling.
What is Above-The-Fold?
100
The percentage of visitors to your website that complete a desired goal out of the total number of visitors.
What is a Conversion Rate?
100
This person loves his dad jokes
Who is David?
200
The main page where website visitors are expected to take an action, often linked to from marketing campaigns or search engines.
What is a Landing Page?
200
A digital advertising term that describes the amount you pay for every click on your ad.
What is CPC?
200
This person has twin boys
Who is Katie C?
300
A method of testing two versions of a webpage against each other to determine which one performs better.
What is A/B Testing
300
A display ad technology that can show an ad specifically to previous visitors of the website.
What is retargeting?
300
This person used to work at a brewery
Who is Cortney?
400
A tool that represents where users have clicked on a site, which can be used to understand user behavior and optimize webpage layout.
What is a Heat Map?
400
This metric is the ratio of clicks to impressions on an ad, which measures how effectively your ad is at causing viewers to take the desired action.
What is Click through Rate?
400
***DOUBLE JEOPARDY*** This person's cat, shown here, is known for their disdain for the Bears.
Who is Amanda?
500
The graphical representation of the paths users take through a website, from the first page they visit to the last one before they leave.
What is a Conversion Funnel?
500
This term refers to when a user completes a desired action after viewing an ad, even if they didn't click on the ad itself.
What is a View Through Conversion?
500
This person loves pickles and eats them daily.
Who is Michelle?