Visuals
What is another word for celebrity endorsement? It begins with the letter ‘t’?
Testimonial
What are rhetorical questions, and how are they used in advertising?
Questions without an answer. Persuade. Make audience think etc.
This apple juice provides 4 out 5 of your daily fruits and veg needs. What appeal is being employed here?
Logos
What is a caption?
Main heading of an ad
Explain in your own words what celebrity endorsement means?
Depends on answer
What are puns, and how are they used in advertising?
Play on words. Humour etc.
There is a photo of a cute cat and a happy owner. They are advertising cat food. What appeal are the advertisers appealing to here?
Pathos
Name 3 slogans.
Depends on answer.
What are vectors, and what is the purpose of them?
Arrows that guide the eye.
What is a simple solution, and how is it used in advertising?
Quick fix to big problem .....
Dove advertises that it is the only soap on the market that does not use perfume. What appeal is being evoked here?
Ethos through superiority
Explain in your own words what a campaign is?
Answers will differ.
What does graphic weight mean, and what is its function
Holds the most space....
What are alliterative phrases, and how are they used in advertising?
Who classified the 3 rhetorical appeals?
Aristotle
What is your favourite advertising campaign, and explain why?
Answers will differ
What is positive and negative space?
Most and least space.
‘Give mature skin the extra care it needs’ is a caption in an ad for skin products. What technique are they using? Instead of saying older skin, they say mature skin.
Euphemism. Not to insult.
Ikea blames your hard mattress on your back problems. What rhetorical appeal are they embracing here?
Pathos (emotion)
What is the message of Nike'sDream Crazy’ campaign?
Go for it no matter what!