10.1
Contextual factors influencing decision-making.
What are Consumption Situations?
Store personalities influence consumer choices.
What is Store Image
Salespeople influence customer decisions through value exchange.
What is the Role of the Salesperson
Promptly addressing product failures and safety concerns is crucial.
How can you Act on Dissatisfaction
Aligning campaigns with consumer needs during specific periods.
What is Strategic Marketing
Motives include social experiences, shared interests, status, thrill of the hunt, and group pressure.
What are Reasons for Shopping
Emphasizes convenience and accessibility.
What is the Online Shopping Experience
When marketers shape environments to align with consumer decisions.
What is Engineering the Shopping Experience:
Managing quality expectations prevents dissatisfaction.
What is Perceptions of Product Quality
Developing strategies based on usage situations.
What is Market Segmentation
Shopping serves utilitarian and hedonic purposes.
What is Shopping for Pleasure
E-commerce globally transformed consumer behavior.
What is the E Commerce Revolution
Environmental factors significantly impact product category purchases.
What is The Influence of Store Environment
Online platforms amplify the impact of customer experiences.
What is the Real Value of Happy Customers
Economic time as a limited resource; individuals allocate time based on priorities, influencing decision-making.
What is the Importance of Time
Pleasure and arousal levels define reactions to store environments.
What is Mood and Physiology
Retail theming creates imaginative environments.
What are Malls as Mini Amusement Parks
Retailers use strategies like eye-level placement, endcap displays, and product grouping.
What are some "Tricks of the Trade"
The evolution of product ownership towards shared and experiential consumption.
What is Total Quality Management