EC-071
The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
what is marketing
Individual who carries out management functions
who is manager
An HR manager consults with an employee about her continuing education options.
what is training and development
As an individual employee, you can help your business build positive customer relations by listening to
what is feedback
Southwest Airlines and United Airlines
what is direct competition
Involves obtaining funds and keeping accurate and useful records
what is financial analysis
Level responsible for tactical planning and implementing top management goals
what is mid-level management
An HR manager performs background and reference checks on a potential candidate.
what is staffing
Instead of an annoyance, view a customer complaint as a(n)
what is an opportunity
Manufacturers’ rebates
price competition
Involves long-term planning and organization
what is strategic management
Ability to understand how the parts of an organization are interrelated
conceptual skills
An HR manager negotiates with an insurance carrier to get a good deal for the company.
what is compensation and benefits
Opportunities to interact with customers are known as __________.
what is touchpoints
McDonald’s and AMC Theaters
indirect competition
Involves quality control, purchasing, and inventory management
what is operations
Ability to understand the specialized aspects of jobs
what is technical skills
An HR manager makes sure the company is following equal employment opportunity (EEO) laws
what is compliance
To build positive customer relations, businesses must be __________.
what is proactive
Modern store facilities
non-price competition
Involves everything related to product, promotion, price, and place
what is marketing
Level responsible for the day-to-day activities of employees who carry out the business’s routine work
what is first-line management
An HR manager conducts an exit interview with a retiring employee.
what is staffing
Building positive customer relations is a good way for smaller businesses to compete because it is __________.
what is inexpensive
January white sales
price competition