Employee Behavior
and Motivation
* Agreeableness
* Conscientious
*Emotionality
*Extraversion
*Openess
What are the Big Five Personality Traits?
the processes and behaviors used by someone, such
as a manager, to motivate, inspire, and influence the
behaviors of others
What is leadership
* Conduct Job analysis
*Forecast demand for labor
*Develop plan to match demand with supply
What is the HR planning Process
Economic Environment
Technological
Political Legal
What are the external marketing environmental factors?
*pricing tactic that takes advantage of the fact that
consumers do not always respond rationally to stated
prices
This technique was used with your coffee shop
What is psychological pricing
distribution channel in which a product travels
from producer to the consumer without
intermediaries
What is a direct channel
–raw facts and figures that, by themselves, may not have much meaning
What is data
an official inspection of an individual's or organization's accounts, typically by an independent body.
What is an audit?
annual percentage of an organization’s workforce that leaves and must be replaced
What is turnover
the extent to which people are self-aware, can manage their emotions, can motivate themselves, express empathy for others, and possess social skills
What is EI, Emotional intelligence
What is the consumer-buying process
* Created in 1970
*Provide a workplace free from serious recognized hazards
*Examine workplace conditions.
Ensure employees have properly maintained equipment
What is Occupational Safety and Health Administration or Act
*to define strategies to engage audiences in order to achieve business objectives.
*The goal is to ensure activities are structured, relevant, and timely to achieve an organization's objectives.
What is a marketing plan
brand-name product produced by, widely distributed
by, and carrying the name of a manufacturer
What are national brands
*independent operations that buy products from
manufacturers and sell them to various consumers
or other businesses
*i.e. Sam's Club, Costco
What are wholesale clubs?
a person who breaks into a computer system.
What is a hacker
accounting guidelines that govern the content and form of financial reports
What is GAAP, Generally Accepted Accounting Principles
refers to the cues, or stimuli, that we are exposed to from our physical surroundings and how we respond to them
What is perception
theory holding that workers are motivated
solely by money
What is the Classic Theory of Motivation
* Envision likely future trends
* Enable Others by supporting them
Express confidence in them
What is charismatic Leadership
Is an example of
"Sarah, a talented employee, consistently receives derogatory comments about her age from her supervisor. The supervisor belittles her by making ageist jokes and dismisses her ideas based on her age."
What is a hostile work environment
There are examples of
* Avon
* Mary Kay
*Tupperware
*
What is personal selling
process of using symbols to communicate the qualities
of a product made by a particular producer
What is Branding
* large product-line retailer characterized by the organization into specialized departments
*i.e. Macy's, Kohls, Sears
What are department stores
someone steals your personal information and uses it to take your money, open credit accounts, file tax returns, make health insurance claims and more without your consent.
What is identity theft
the financial statement that supplies detailed information
about a firm’s assets, liabilities, and owner's equity
What is the Balance sheet
requires employers to provide up to 12 weeks of
unpaid leave for family and medical emergencies
What is FMLA, Family Medical Leave act
What is Maslow Hierarchy of Need
* Emerged in the 1970s
* Focuses on Relationship Building
* has 3 stages for the relationship
What is LMX, Leadership Member Exchange
* Tests
* Polygraph
*Credit Checks
* test
What are the tools HR uses in recruiting
* Age
*Nationality
* Religion
What are demographics?
*a product's traits or attributes that deliver value to end-users and differentiate a product in the market.
*i.e. 20 miles to the gallon, 4-wheel drive, anti-lock braking, a complement of airbags, and some kind of traction and stability control system
What are product features
* People generally hang up on them
* Robocalling is used
* Call lists are generated
What is telemarketing
What is intellectual property?
–field of accounting that serves internal users of a company’s financial information
What is managerial accounting
Introduction
– Growth
– Maturity
– Decline
What is the PLC, product Life Cycle
Motivation Factors
Hygiene factors
What is The Two-Factor Theory of Motivation
Agenda setting
Aligning
Inspiring
Monitoring
What is how leadership differs from Management
a group of two or more employees who join together to advance common interests such as wages, benefits, schedules and other employment terms and conditions.
What is a labor union
1.Study the current situation
2. Select a research method
3. Collect data
What are the steps in the marketing research process?
inexpensive physical goods that are consumed rapidly
and regularly
What are convenienece goods
The aspect of the marketing mix concerned with the most effective techniques for communicating information about and selling a product
What is promotion
*used to protect data from being stolen, changed, or compromised
*works by scrambling data into a secret code that can only be unlocked with a unique digital key
What is encryption
* the movement of money in and out of a company.
* is a financial statement that reports on a company's sources and usage of cash over some time.
What is cash flow
–IS with software that helps knowledge workers design products by simulating them and displaying them in three-dimensional graphics
What is CAD, Computer-Aided Design