Marketing
To be effective in developing relationships with customers, the service that salespeople provide must
A. meet customers' needs.
B. be the same for all customers.
C. include customers' employees.
D. save money for customers
A. meet customers' needs.
Patents, trademarks, and copyrights are all methods used to protect
A. intellectual property.
B. houses and apartments.
C. physical inventions.
D. government secrets.
A. Intellectual property.
When taking notes during a seminar, a businessperson should write down
A. inaccurate statements.
B. information of interest.
C. all details.
D. key points.
D. key points.
An organization's structure should ensure that customers' experiences with the business are
A. time-consuming.
B. profitable.
C. seamless.
D. endless.
C. seamless.
Handling customer complaints may allow a business to
A. gather more accurate product and marketing information.
B. expand its facilities.
C. learn inside information about its competitors.
D. afford raises for all of its employees.
A. gather more accurate product and marketing information.
One of the main reasons that companies gather marketing information is to be able to
A. increase sales and profits.
B. track past sales trends.
C. answer customer complaints.
D. monitor inventory records.
A. increase sales and profits.
Which of the following is an inexpensive method for entrepreneurs to collect information during concept development:
A. Conducting an observational study
B. Researching similar products
C. Creating a product prototype
D. Introducing the product to a test market
B. Researching similar products.
While reading over her writing, Danielle noticed that a sentence seemed out of place, so she moved it to a new paragraph. This is part of the __________ process.
A. revising
B. planning
C. editing
D. studying
A. revising
When writing email messages, employees should remember that emails
A. are private conversations.
B. can be forwarded to others.
C. take a long time to prepare.
D. are formal correspondence.
B. Can be forwarded to others.
Which of the following factors affects society's basic values and behaviors that influence their buying decisions:
A. Environmental
B. Economic
C. Cultural
D. Political
C. Cultural.
What question does establishing a sampling plan for a research project answer?
A. When to conduct an interview
B. Why investigate the issue
C. What marketing research technique to use
D. How many people to survey
D. How many people to survey.
Which of the following is a method a business might use to gather relevant information about external factors that affect the business:
A. Reading magazines and newspapers
B. Talking with friends
C. Watching TV comedies
D. Listening to a radio music station
A. Reading magazines and newspapers.
You want to get straight As and impress your teachers, so you consider cheating on tests to make sure you do well. You’re facing an ethical dilemma because of
A. pressure from others.
B. bad role models.
C. conflicting values.
D. the desire to prove yourself.
D. The desire to prove yourself.
A hotel can prevent unauthorized visitors from accessing the property by
A. providing vendors with electronic key cards.
B. instituting a lockout for specific guests.
C. changing traditional room locks every week.
D. locking particular doors after certain hours.
D. locking particular doors after certain hours.
An employee with a prominent company position regularly uses offensive language criticizing government leaders in his personal social media posts. He is putting his company at risk of
A. higher corporate taxation rates.
B. developing a social media footprint.
C. developing a negative public image.
D. being prosecuted for defamation.
C. Developing a negative public image.
One way that the gross domestic product (GDP) can be increased is by
A. decreasing levels of productivity.
B. creating a trade deficit.
C. having imports exceed exports.
D. increasing labor and capital resources.
D. Increasing labor capital resources.
A business's market structure in an industry can be described as a
A. means of gauging a business's financial success.
B. method of categorizing goods and services.
C. tool for measuring economic activity.
D. way for suppliers and demanders to interact.
D. Way for suppliers and demanders to interact.
What is the first step you should take when selecting a banking institution?
A. Use online reviews to identify the best bank.
B. Find out the bank's loan interest rates.
C. Find a bank that is conveniently located near you.
D. Determine what your needs and goals are.
D. Determine what your needs and goals are.
When a handbag company embroiders a customer's name or monogram on a cloth tote bag, it is processing a(n)
A. open requisition.
B. reorder.
C. special order.
D. blanket requisition.
C. Special order.
A primary responsibility of administrative law is to
A. establish congressional/parliamentary committees.
B. interpret constitutional laws.
C. overturn lower courts' decisions.
D. enforce agency regulations.
D. enforce agency regulations.
A pharmaceutical company accidentally included a mildly poisonous substance in a popular over-the-counter drug. As a result, many users got sick and the company was faced with a lawsuit. Which of the following torts was most likely cited as a reason for the lawsuit:
A. Defamation
B. Strict liability
C. Invasion of privacy
D. Negligence
D. Negligence
The ABC Corporation identifies all the risks that threaten the company. Then, it decides which risks it wants to focus on and shares this information with its stakeholders. The company is practicing
A. competitive risk assessment.
B. enterprise risk management.
C. corporate risk organization.
D. environmental risk planning
B. Enterprise risk management.
A manufacturer who advertises its line of swimsuits by showing models wearing them might need to change its advertising so that it is not revealing or suggestive in countries where modesty is preferred or mandated. This illustrates the concept of
A. promotion adaptation.
B. globalization.
C. global myopia.
D. customization.
A. Promotion adaptation.
Which of the following examples illustrates the concept of product in the hospitality industry:
A. A resort promoting that it treats guests like family
B. A cruise ship providing a list of rental car agencies located at ports of call
C. A conference center making reservations at other properties
D. A bed-and-breakfast advertising private baths and a fireplace in each room
D. A bed and breakfast advertising private baths and a fireplace in each room.
Which of the following statements regarding corporate governance is true:
A. Small organizations do not need corporate governance.
B. All companies need a board of directors to perform corporate governance.
C. Corporate governance can benefit organizations of any size.
D. Large companies are better at monitoring corporate governance.
C. Corporate governance can benefit organizations of any size.