UNIT 3!!

Brand Identity

25

"JUST DO IT" is a

Slogan

50

very important or necessary to something

Integral

100

Name one of the brand identities

Brand name/Slogan/Tagline/logo

150

USP stands for

Unique Selling Point

250

The two colors that are powerful in logos

Black and red

Packaging

25

True or false
a package is a multistep purchase

False

50

A century that packaging has become more dynamic

21st century

100

Example of destination package

fly-drive 

150

One of common uses of packaging in tourism.

Flight, hotel, car hire

250

the process of combining core tourism products before promoting them to tourists.

Packaging

Planning the launch of the brand

25

DMO stands for

destination marketing organizations

50

stage in process decides exactly who will be involved

Guardians of the brand

100

a business document written to describe the current market position of a business and its marketing strategy for the period covered by the marketing plan

Marketing plan

150

Cost millions of dollars to advertise

TV branding

250

deciding the funds available for the proposed plan and fixing the budget for how much should be spent on each stage.

brand launch process