Feels Like Nothing
Cleanliness & Protection
Dollars & Cents
Know Your Market
100

At least 5 times softer lens surface

How much softer is the surface of Total30 than Biofinity?

100

bacteria and lipid deposits

Which deposits does Total 30 resist better than Biofinity?

100

$61.50 vs $60

What is the list price for Biofinty MF vs T30 MF?

100

The percentage of Canadian contact lens wearers in reusable contact lenses

What is two thirds or around 66%?

200

6 seconds vs 27 seconds

What is the surface moisture breakup time difference between Total30 and Biofinity?

200

This lens offers patients NO protection from UV or HEVL (Blue Light)

What is Biofinity?

200

$95 supply cost difference (sphere)

What is the Post rebate cost difference between Total 30 and Biofinity for a 6 month supply?

200

The percentage of monthly contact lens wearers that experience contact lens discomfort

What is 73%?

300

3 x greater surface lubricity

How many times more lubricious is Total30 then Biofinity?

300

Total 30 UV absoption

What is class 1 UV absorption (more than 90% UVA, and 99% of UVB rays)?

300

10% vs 0%

how much of a price increase did biofinity take vs Total 30 in 2024?


300

___% of reusable wearers switch to the  _________ modality.

What is 76% and the reusable modality?

400

Lasts a full 30 days

What is permanent water gradient in Total30?

400

Blue Light (HEVL) filtration percentage similar to task glasses

What is 34% filtration of High Energy Visible Rays (HEVL or Blue light filtration)?

400

$25 more for a year supply and $30 more for a 6 month supply.

How much more are the T30 rebates versus Biofinity?

400

The percentage of reusable wearers that are willing to pay more for innovative lenses.

What is 71%?

500

Feels like nothing, even at day 30

What is the comfort claim for Total 30 at end of wear cycle?

500

Lens surface biomimics the corneal surface

What is Celligent technology?

500

150%

How much more profit (%) T30 delivers vs Biofinity based on competitive retails?

500

15 years

How much older is biofinity than T30 (or how much newer is T30 than Biofinity)?