Google Ads
What is the Google advertising platform commonly known as?
What is Google Ads (formerly known as Google AdWords)?
On which platform can you create and manage Facebook Ads?
What is Facebook Ads Manager?
What does SEO stand for?
What is Search Engine Optimization?
What acronym refers to Google's advertising system that places ads on websites outside of its search engine results?
What is GDN (Google Display Network)?
Which bidding strategy should you use if you want to focus on ad exposure?
What is Cost per Thousand Impressions (CPM)?
Which type of Google ad campaign is specifically designed for users to call a business?
What is Call-Only Campaign?
What is the name of the feature that allows you to target ads to people who have visited your website?
What is Facebook Pixel?
What is the term for words or phrases that users enter into search engines?
What are Keywords?
In Google Ads, what is the term for a feature that automatically adjusts your bid based on the likelihood of a click leading to a conversion?
What is Conversion Optimizer or Target CPA bidding?
What is the feature called that allows you to create a virtual boundary to target ads to users within a specific geographic area?
What is Geofencing or Location-Based Targeting?
What is the term for the maximum amount an advertiser is willing to pay for one click on their ad?
What is Cost-Per-Click (CPC)?
Which type of Facebook ad format uses a collection of images or videos that users can swipe through?
What is Carousel Ads?
Which HTML element is crucial for providing search engines with the title of a webpage?
What is the Title Tag?
What is it called when your Google ad appears on the search results page based on the relevance of the user's search query?
What is Ad Rank?
On Facebook, what is the term for the visual design or layout of your ad?
What is Ad Creative?
Which Google Ads feature allows advertisers to display a visual representation of their products or services?
What are Shopping Ads?
What do you call the Facebook Ads feature that allows you to reach people similar to your existing customers?
What are Lookalike Audiences?
What is the term for the process of obtaining links from other websites to your own?
What is Link Building?
What metric measures the effectiveness of your paid search campaigns based on the revenue generated per dollar spent?
What is Return on Ad Spend (ROAS)?
What do you call the advanced feature in Facebook Ads that uses machine learning to optimize ad delivery to people most likely to take action?
What is Automatic Placements?
What is the metric called that measures the percentage of clicks on an ad compared to how often it was shown?
What is Click-Through Rate (CTR)?
Facebook offers a range of campaign objectives. Which objective should you choose to drive traffic directly to your website?
What is the Traffic objective?
What is the Google algorithm update called that prioritizes mobile-friendly websites in search results?
What is Mobilegeddon?
What is the name of the Google Ads tool that provides data on search volume and helps generate keyword ideas?
What is Google Keyword Planner?
When setting up a Facebook ad, what do you call the process of defining the age, location, language, and interests of the people you want to reach?
What is Audience Targeting?