Serta Brand
This Icon of Serta is in the Advertising Hall of Fame
Serta Sheep
This foam is the hero story of the iSeries collection
Carbon Fiber Memory Foam
1000
What makes the Carbon Fiber Memory foam different in the 3000 models?
PCM or Ultra Cold System
The hero foam story in Beautyrest Black is ____
Latex
In 2011, the iComfort/iSeries brand was the fastest mattress brand to hit ________________ dollars?
A Billion
You get more pressure relief in the 3000 series, with the addition of more of this compared to the 1000 and 2000 series?
Memory Foam
How many "zones for your bones" are in the 3000 models?
5
What makes the Max Cold cover cold?
Inherently Cool Fibers
What 3 collections of products are exclusive to Mattress Firm?
Pressure Smart
iSeries
Sleep Excellence (Perfect Sleeper)
Your mattresses come out of what factory?
Janesville (Beloit is okay, but now you know...)
This firm foam give the 2000 that feel Chicago customers love
Gel Active Max (GAM)
How do we create zoning in the 3000 models?
Different gauges of wire
Name 3 cooling features in the collection
Carbon Fiber Memory Foam
PCM (Ultra Cold System)
MaxCold Cover
Gel Active Max
Name 4 natural elements of Beautyrest Black
Cashmere
Latex
Silk
Alpaca
Natura Base PCM
Serta is #1 in what kind of awareness?
Unaided Brand Awareness
Name 3 types of memory foam used in this collection?
Carbon Fiber Memory Foam
Gel Active Max Evercool Fuse Gel Foam
Deep Reacton MF Carbon Fiber MF (with PCM)
Evercool Fuse Supreme MF
This gives you 10% more sleep surface in a queen?
Best Edge Foam Encasement
Name the benefit of inherently cool fibers?
Constant temperature management
Name two hero foam stories in Pressure Smart
Carbon Wave Foam
Gel Memory Foam
Serta as a name, is a reconfiguration of what word?
Mattress
What is the difference in the foam story from iSeries last year, vs this year?
NOTHING
What type of coil do we use in the 3000 models?
Quad-Coil
The new iSeries collection is ___% cooler this year?
17%
How many inches long is a T3 Coil if stretched out?
144"