History
Who acquired Starbucks in 1987?
Howard Schultz
In 2003, Dunkin Donuts did this in order to compete with Starbuck’s in the speciality coffee market.
Fair Trade Certified
Where did Starbucks open its first store outside of North America?
Tokyo Japan, 1996
When Schultz returned as CEO, he decided himself and the company to these 2 things.
Innovation & Reinvention
This Starbucks program’s benefits included free beverages, refills, and custom extras to incentivize return loyal customers.
My Starbucks Rewards
What country’s expresso bars was the new Starbucks vision based on?
Italy
McDonald’s introduced this in order to compete in the specialty coffee market.
McCafé
What is the name of Starbucks program that verifies coffee farms are following ethical labor standards?
CAFE (Coffee and Farmer Equity)
One strategic initiative to improve the current state in the Starbucks US market, was to reignite emotional attachment with this?
Starbucks Brand
This Starbucks program’s national rollout helped improve the “afternoon slowdown”.
Tread Receipt
What location was the original Starbuck’s store?
Pike Place Market
What is the name of one of Starbuck’s main competitor that was founded in 1992?
Caribou Coffee
In what country was Starbucks forced to shut down operations due to international conflict?
Russia
The “Big Move” was apart of this agenda to turn Starbucks around.
Transformation Agenda
This website was launched to allow customers to submit ideas on ways to improve Starbucks.
My Starbucks Idea
What year did Starbucks go public?
1992
By early 2007, this competitor had 136 stories in 6 states.
Peet's Coffe & Tea
In 2008, Starbucks international business accounted for ___ % of it’s total revenue.
20%
As part of the transformation, one of Starbuck’s “Big Moves” was to become a/an _____ sourcing leader
Ethical
This project ran into difficulty when attempts at scaling its production failed. Also known as “just-add-water-and-stir".
JAWS
Starbuck's mission statement is to inspire and nurture the _____ spirit.
Human
In 2007, the consumers preferred this competitors coffee over Starbucks and Dunkin Donuts.
McDonald's
What is the “third place” experience that Starbucks hopes to develop deliver in China?
The "place” in between a customer’s home and work. "
This product was launched to meet the goal of “creating innovative growth platforms worthy of Starbucks coffee”.
Starbucks VIA Ready Brew
Originally, Starbucks used this high-quality coffee bean.