Role of Communication
Some other labels used to indicate planned communication strategies that are applied to development programs or projects are: Strategic Communication (Rio 1992 Conference), Social Communication (UNESCO), etc.
Development Communication
Which of the following is the purpose of Communication for Development?
A. To communicate the mission and activities of the organization
B. To seek sustainable social change by engaging and empowering key stakeholders
C. To facilitate the flow of information within an institution, organization or project
B. To seek sustainable social change by engaging and empowering key stakeholders
True or false. Informing key stakeholders is a function under the identification and formulation project stage.
False
What is the U.N. term which means “The planned use of different strategies to help people become aware of and articulate their position, exchange knowledge and skill…reach consensus, manage conflicts, and improve the effectiveness of organizations?”
Communication for Development
Which of the following is NOT one of the functions of Communication for Development?
A. To promote participation in policy dialogue and negotiations
B. To support equitable access to information, knowledge, and communication sources
C. To facilitate participation, multi-stakeholder dialogue, and collective action
A. To promote participation in policy dialogue and negotiations
What is the one core function of the project monitoring and evaluation stage?
Improving Project Accountability
__________ and __________ are two sides of the same coin. What are these two concepts?
Communication & Participation
The purpose of this communication approach is to facilitate the flow of information within an institution, organization or project.
Internal/Organizational Communication
The social mobilization function is about using participatory communication processes to increase people’s readiness to mobilize and organize themselves for ________ ________
Collective Action
“Communication directly relates to sustainable development.” This view subscribes to the ________ paradigm of development communication.
Participatory
The function of this communication approach involves raising awareness on hot development issues, to use communication methods and media to specific audiences, and to promote participation in policy dialogue and negotiations.
Advocacy Communication
What communication function involves promoting credibility and raising the profile of a specific issue addressed by the project?
Raising Awareness
“Communication is about bridging understanding within a human community by exchanging messages to enrich meaning and common knowledge, often with the purpose of embracing change.” What type of view of development communication does this describe?
Process View
Examples of this communication approach involves public relations, such as producing brochures, institutional videos, press releases, and websites or web pages.
Corporate Communication
What communication function is exhibited in these images? What stage is that function under?
Assessing Communication Needs and Resources; Project Identification and Formulation