Vocabulary
What is consumerism
an economic theory that links prosperity to consumer demand for goods and services, and that makes consumer behaviour central to economic decision making
What is Marketing
Identify ways the ads on this page promote informed decision making
What is Bandwagon Effect?
Encourages you to buy a product or service because everyone else is
Define " gross domestic product " gdp
measure the amount of wealth a countries economy genereates
What is a positive about advertising?
-benefits companies
-can get good deals on products.
What is boycott
a decision by consumers to stop buying a product or service as a way to bring about change
PC is the best console in the World-Lebron James
what ad technique is it
What is Testimonial
What is Emotional Appeal?
Uses strong emotional language that connects with your fears and desires.
What is quality of life?
Measure of personal and collective well being.
How does income impact consumerism and consumers decision making?
The more money you make, the more expensive and luxurious things you buy.
What is Prosperity
Contries wealth or wealth overall
9 out of 10 doctors recommend Asprin
what ad technique is it?
What is Scientific Appeal
What is Glittering Generalities
Relates the product or service to words or images that promise everything, but deliver little or nothing.
What is the impact of consumerism on quality of life?
Consumerism can lower or raise your quality of life depending on the economy. It can either make you as an individual lots of money through stock exchange or basic business, or you can lose all your money and live a poor lifestyle.
What is a negative about advertising?
-Encourages you to buy products even if you don't need them.
-Creates bad image towards yourself
How may prosperity affect consumerism?
If you have lower prosperity, you will have less money
What is Jobs
When you buy a product, you connect to a chain of people and their jobs. Your choice is part of what keeps them employed.
What is Plain Folks Appeal
Relates a product or service to the experience of ordinary folks.
What is the impact of consumerism on identity?
What you buy represents your identity. If you were to buy sneakers, earphones, workout mittens, weights and workout gear, most people would estimate you are an athlete or you are training for something.
How might a boycott affect quality of life?
Because boycotts respond to people's issues.
How might boycotts affect producers?
Producers don't necessarily like boycotts because boycotts can change the way producers do things, such as animal testing.
What is Testimonial
Uses celebrities or experts to speak for a product
What is Scientific Appeal
Uses statistics or scientific data to persuade consumers to buy a product or service.
What are some historical examples of boycotts?
Call for boycott of British goods by Papineau in demand for more democratic form of government for of government; lead to lower Canadian rebellion in 1837
What are pros and cons about boycotts?
Pros: -May force companies to change inefficient or environmentally unfriendly production practices.
Con: -People who work for companies that are being boycotted may be in danger of losing their jobs.