Buyer Profiles
CS Triggers
Buyer Personas/C-Suite Wants
CS Power Words
CS Profiling/Scrubbing
100

The co-employment model 

PEO

100

High percentage of this in workforce..

Turnover 

100

Revenue, Leadership, Culture, Strategy 

CEO

100

Tactical vs....

Strategic/Strategy 

100

Multiple CS/TS Meetings in the past...

Timing/history 

200

The company who needs some work 

Fixer-Upper

200

Time is money!!! Too much of this will cost big $$

Overtime!! 

200

Budget, Audits, Forecasting, Revenue..

CFO

200

Ability to get all work done daily..

Bandwidth

200

New CFO in SF.....

Trigger Event

300

Growth through purchasing other companies

Acquisitions

300

A new ___ will refocus companies financial goals...

CFO 

300

Turnover, Revenue, Customer Retention, Structure..

COO 

300

No relationship with vendor(s) vs....

Partnership

300

Manufacturing, Professional Services, Legal Services...

Strongest Fit 

400

5 HR staff... 50 person company 

Overstaffed 

400

Job boards are full of new roles...

Growth/Hiring 

400

Cost, CRM, HCM, Implementation 

CIO
400
Different tasks daily, no organization, vs.....

Stability 

400

Multiple controls....

partnership through CS to streamline...

500

DOUBLING in size in next 60 days 

Rapid Growth 

500

80 EE company on RUN...

Manual Processes

500

Talent, Performance, Onboarding, Turnover...

HR 

500

No standard operating procedures in place vs...

Structure 

500

Business Triggers on Account Homepage...

CALL THEM!:) - gives easy talk track to open with and builds credibility