History
Gatorade was originally created at this school
University of Florida
The "Gatorade Dump" was an unsolicited marketing event that was first seen in which major league sport
Football
Inventor Dr. Robert Cade studied this filtering organ in the body
Kidney
The first sampling of Gatorade tasted so terrible it caused subjects to throw up. Dr. Cade's wife suggested they add this ingredient to help the taste
Lemon Juice
To keep up with changing times, Gatorade signed this NBA superstar and launched their famed "Be Like ___" campaign
Michal Jordan (Be like Mike)
Gatorade was originally concocted to replace this electrolyte in the body of sweating athletes
Sodium/Salt
Gatorade was formerly owned by Stokely-Van Camp, then Quaker Oats. Who is the current owner
PepsiCo
Gatorade concentrated on winning over this group of professionals because they controlled the sidelines and in turn the market placement and use of their product.
team trainers
After inventing a working formula for Gatorade, Dr. Cade was more excited about helping hospitalized babies with this medical condition
Dehydration