Typography
File Types
Formatting and Printing
Copyright/Intellectual Property/Ethics
Color Theory
Mystery?
100
What is Blackletter?
Blackletter is the oldest formal typeface that was created after the invention of the first Western printing press.
Blackletter was developed to expedite the production of manuscripts that had to be hand-scribed at the time, hence its ornamental qualities.
100
What is the most commonly known best file type for printing BOTH raster and vector graphics?
100
Define the term, "Margin"
Margin: The measured area around the edges of a document.
100
What is plagiarism?
To take the work or an idea of someone else and pass it off as one's own.
100
Provide an example of an analogous color scheme.
(Any set of three colors or more next to each other on the color wheel)
100
What is the difference between thumbnails and roughs?
Thumbnails are small, quick sketches that are used for brainstorming at the beginning of the design process. Multiple thumbnails should be created at once.
Roughs are a more detailed version of a thumbnail sketch that is drawn to the actual size of the final design.
200
Define the following terms, and describe the difference between the two:
- Ascender
-Descender
Ascender: The part of certain lowercase letters that extend above the x-height in a typeface. (Ex: b, d)
Descender: The part of certain lowercase letters that extend below the baseline in a typeface. (Ex. p, y, g)
200
What are TWO differences between a JPG and a PNG file?
Both files are raster file types. However:
JPGs have a smaller file size than PNGs
PNGs support transparency options; JPGs do not.
PNGs use lossless file compression, JPGs use lossy file compression.
200
What are the measurements for the two following sizes of paper?
- Letter
- Tabloid
Letter: 8.5x11", often used for fliers or text-heavy documents, such as essays.
Tabloid: 11x17", most commonly used for posters, or for cutting down to smaller dimensions
200
Define Intellectual Property.
Intellectual property is defined as any original form of creative work that someone makes. This can range from a drawing, to a photograph, to a website design, and everything in between.
200
Name out the three main complimentary color pairs, then describe what complimentary colors are.
- Green and Red
- Blue and Orange
- Purple and Yellow
Colors directly across from each other on the color wheel.
200
Define the term "UX".
UX refers to the process of improving user experience and satisfaction through usability and accessibility of a product or design.
300
Out of the following options, what kind of typeface is this?
- Grotesque Sans Serif
- Slab Serif
- Geometric Sans Serif
Geometric Sans Serif, because it has no serifs, and because the letter forms are structured like basic geometric shapes
300
Name two different types of vector-specific files.
AI and SVG
300
Name at least two different types of folds that can be used in the printing process.
- Half-Fold
- Tri-Fold
- Accordion Fold
- Z-Fold
300
Define Creative Commons.
A legal license that enables distribution of otherwise copyrighted material based on specific terms.
***Note: Creative Commons are granted to the public by the Copyright Holder. They include certain stipulations, like proper credit given to the creator.
300
Define the three following terms related to color:
Hue
Saturation
Value
Hue: The name of a color. (Ex. Red, Blue, Yellow)
Saturation: Describes the intensity of a hue (color)
Value: Refers to the level of lightness or darkness of a hue
300
Describe what a professional portfolio is used for in Graphic Design. Then, name at least THREE types of professional portfolios.
A portfolio is a collection of creative work that is used to display your skill and style to potential employers or clients.
- PDF Portfolio
- Website Portfolio
- Social Media Portfolio
- Bound (Physical) Portfolio
400
What is one main difference between an Old Style Serif Typeface and a Transitional Serif Typeface?
Old Style Serifs are the oldest type of serif typeface. They can be recognized by the diagonal stress on the "O".
Transitional Typefaces are the most common type of serif typeface. They do not have a diagonal stress on the "O"
400
What is the difference between lossy and lossless file compression?
Lossy compression reduces file size by discarding some data, which will deteriorate the quality of the file or image overtime.
Lossless compression reduces file size without any data loss, preserving the original quality.
400
What does a paper's "weight" refer to?
(100 Bonus points if you can remember one of the ways paper is measured by weight)
The paper's weight refers to how thick it is.
Pounds per 500 sheets
Grams per Square Meter
400
How long does it take for copyright protection to expire, and for something to go into the public domain?
70 years after the copyright holder's death
400
Out of the two following color modes, which one is additive?
RGB
CMYK
RGB
400
What is Preflighting?
The process of checking to see if your design is ready to be printed/projected accurately. This occurs before a design is packaged and sent to either the client or the printer.
500
Define all five following measurement terms:
- Baseline
- Caps Height
- X-Height
- Ascender Height
- Descender Height
- Baseline: The main line that all letters in a typeface sit on
- Caps Height: Measures the top of capital letters in a typeface
- X-Height: Measures the top of lowercase letters in a typeface
- Ascender Height: Measures the highest point that a lowercase letter will go above the x-height
- Descender Height: Measures the lowest point that a lowercase letter will go below the baseline
500
What is a RAW file?
A RAW file is a collection of unprocessed data. A popular type of file is Camera RAW, where image files are not altered or compressed in any way once they've been taken.
500
Define what a bleed is, then describe the steps required to apply a bleed to a printed design.
A bleed is a design or document that has graphics or color extend to the edge of the page.
To apply a bleed, a designer must first extend their design beyond it's intended size while designing.
During the preflighting process, the design will have crop marks added to it.
During printing, the design is printed a larger size of paper than what is needed, and then trimmed down to it's final intended size, cutting off access color or elements.
500
Define Fair Use, then provide the four following circumstances that may qualify as grounds for Fair Use.
Fair Use refers to specific circumstances in which the public can use copyrighted works in limited amounts without asking for permission from the copyright holder.
The four specific circumstances that qualify are:
Educational Purposes
News Reporting/Press
Criticism/Commentary
Parody, or some other way that completely transforms the message of the copyrighted work.
500
Describe the difference between additive and subtractive color theory.
Additive color theory starts with black, then adds red, blue, and green light to create color. When all colors are blended together, you create white. (RBG)
Subtractive color theory starts with white, then uses inks and pigments to "subtract" certain light wavelengths to create color. When all colors are blended together, you get black. (CMYK)
500
Which concept comes first in the design process: Design briefs or mock-ups?
After deciding which comes first, define each term.
A Design Brief is a collection of information provided by a client that provides insight or direction for a design project, so it comes at the very beginning of the process.
A Mock-Up is a visual representation of a design that is given to a client to form a vision of the final product, so it comes later once research, thumbnails, and a rough is created.