SWOT Analysis
Name the internal factors of a SWOT analysis
Strengths, Weaknesses
What is the word used for products standing our from their competitors from factors other than price?
Which research method involves gathering a group of consumers to talk about a product or service
Focus Groups
What company does this mascot represent?
Mucinex
What number, spelled out, is the last alphabetically
What external factors might pose risks to a company's success, such as intense competition, economic downturns, or regulatory changes?
Threats
This type of indirect marketing has friends and family recommending products to each other
Word-of-mouth
Fill in the bubbles
TAM, SAM, SOM
Name the company based off their colors
Ferrari
What is the smallest country in the world
Vatican City
What external factors might present favorable conditions for a company, such as emerging markets, technological advancements, or changing consumer trends?
Opportunities
This pricing strategy involves setting prices based on what you think consumers are willing to pay
Value-based pricing
What is the name of the process that involves dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviors?
Market Segmentation
Name the company based on their logo
Pantene
How many tattoos do I have
3
Identify this company based off their SWOT analysis
Amazon
Name the 4 types of distribution channels
D2C, B2B, Wholesale, Retailer
What are the five research methods?
Interviews, surveys, focus groups, customer observations, online research
Name the company based off the initials from their slogan: L A G N S F I T
State Farm
What country is this?
Egypt
Identify this company based off a partial SWOT Analysis
Tesla
Name the tangible (4) and intangible (2) differentiation factors related to the product strategy
Color, Features, Design, Quality
Branding, Customer Service
What do TAM, SAM and SOM stand for?
Total Addressable Market, Serviceable Addressable Market, Serviceable Obtainable Market
Name the company based off the initials from their slogan: R B G Y W
Red Bull
Name the country based on the initials of its largest cities
T-M-C-O