Managing Channels of Distribution
What is a direct channel
Independent business that operates as a link between producers and consumers/organizational buyers
What is a Middleman?
Purchasing products for resale or as an agent for supply of a product
What is Buying?
Carry broad product assortments and compete on two bases
What are mass merchandisers?
Storage-space charges, cost of capital invested, taxes, insurance, obsolescence, and deterioration
What are Inventory Carrying Costs?
Channel with one of more intermediaries
What is an indirect channel
Business unit that negotiates purchases, sales or both but does not take title to the goods
What is an agent?
Assembling and protecting products at a convenience location
What is Storing?
Handle deep assortments in a limited number of product categories
What are specialty stores?
Ability of the manufacturer to adapt to changing conditions
What is channel flexibility?
Marketing with the conscious aim to develop and manage long-term and slash or trusting relationships with customers, distributors, suppliers, or other parties in the marketing environment
What is relationship marketing?
Engaged in buying, taking title to, storing/handling goods and reselling to organizational buyers
What is a Wholesaler?
Physically moving products to customers
What is Transporting?
Retailers whose primary advantages are location convenience, close-in parking, and easy entry and exit
What are convenience stores?
Made by salespeople to consumers by telephone
What is telemarketing?
Channels in which members are more dependent on one another and develop long-term working relationships to improve efficiency and effectiveness
What are vertical marketing systems?
Middleman who buys from manufacturers and sells to retailers; a wholesaler
What is a Jobber?
Extending credit to customers
What is Financing?
marketing of products and services directly to consumers via the Internet. Fastest growing type of retailing.
What is online retailing?
Limited method of nonstore retailing, mostly for beverages, food and candy.
What are vending machines?
Have higher degree of interorganizational planning and management than in a conventional channel
What are administered systems?
Business firm that assists in the performance of distribution tasks other than buying, selling an transferring title
What is a Facilitating Agent?
Inspecting, testing, or judging products and assigning them quality grades
What is Grading?
Offering products and services in stores, in catalogs, and online
What is multichannel marketing?
Wholesalers or retailers purchase channel members above them
What is backward integration?