PEOPLE
When people across the business work together to achieve a common goal, you can call it this.
What is collaboration?
The process of taking raw customer data and removing duplicates, fixing errors, and streamlining it for analysis is called what?
What is data cleaning?
After a period of inactivity, a CRM helps identify students who might need a nudge. Marketing automation personalises messages to reignite their engagement. What type of campaign is this?
What is a re-engagement campaign?
He's fat. He's orange. MEOW!
Who is Garfield?
Companies invest in this type of development to expose their people to new platforms, technologies, and trends through conferences, workshops, and industry events.
What is professional development?
In a bid to free staff from repetitive tasks, the college is exploring its potential to automate processes and workflows. While not a living assistant, it can learn and adapt to become a valuable teammate.
What is AI?
Netflix uses THIS to personalise movie recommendations on their landing pages, keeping viewers glued to the platform.
What is dynamic content?
This show, known for its "iron throne," follows the power struggles of noble families in Westeros
What is Game of Thrones?
These freewheeling sessions aim to generate a multitude of marketing concepts, no idea is left behind.
It's sometimes, all in your HEAD.
"What are brainstorming sessions?"
This chart uses symbols and arrows to map out the steps in a process, helping identify inefficiencies and optimise workflow.
What is a flow chart?
Platform 'A' keeps track of customer interactions, while Platform 'B' helps nurture leads. Together, these dynamic tools manage the customer journey from start to finish, building loyalty. Name platform 'A' & 'B'
What is a CRM & What is Marketing Automation
Anisah tried to convince the team to watch this 2023 blockbuster movie.
What is Barbie?
When the marketing team understands the company's goals, their campaigns become more effective. This type of ‘S’ alignment fosters synergy between marketing and overall strategy.
What is Strategic Alignment?
You put THIS into the value chain to potentially build new products or even solve a problem for the customer
What are ideas?
I can react to your actions or follow a schedule. What are the two types of triggers in automation?
What are behavioral and time-based triggers?
Phil Collins' "In the Air Tonight" took on a new meaning in a Cadbury ad, but instead of a missing person, who provided the rhythmic power?
Who is a gorilla?
Status meetings, retrospectives, and surveys all help develop this important 'C' skill, ensuring everyone's voice is heard in decision-making.
What is communication?
What is the first step in the value chain process, where Nic presented yesterday? We need to identify this before anything else.
What is identify the opportunity?
This 4th platform feeds data into the CRM, ESP & MA
What is CDP (Customer Data Platform)?
Before acting, Ronn Moss played guitar for a band called Player. He later became known for this role on "The Bold and the Beautiful."
Who is Ridge Forrester?