Attention Check
Key Terms
Case Facts
Case Issues
100

What option did we choose?

Implement a modular EMI system.

100

What does R&D stand for?

Research and Development

100

Who is the data services director at Dow?

Lloyd Colegrove

100

Why are plant engineers hesitant to change?

They have worked for 30+ years and are set in their ways.

200

How many decision criteria did we have?

5

200

What word(s) mean "the analysis of data originating from different sources"?

Big Data Analytics

200

What company is this case about?

Dow Chemical Company

200

What is the main issue at Dow Chemical?

Underutilization of company gathered data

300

What is the primary colour scheme of our slides?

Red

300

What does EMI stand for?

Enterprise Manufacturing Intelligence

300

What decade was the average Dow employee born in?

1980's

300

Why is the younger generation hesitant to work at Dow?

Because of the company's negative impact on the environment

400

What are all of our names? (hint: there are 6 of us)

Ashley, Carissa, Jose, Julianne, Shrey, and William

400

Defined as factors or characteristics that allow one company to compete more effectively than its industry peers.

Competitive Advantage

400

What chemical is Dow the largest producer of?

Ethylene

400

What was the first challenge Colegrove identified for scaling the EMI Pilot project?

Access to Data 

500

How many slides long was our presentation?

13 slides

500

What is a source of data in an EMI system called?

a Tag

500

How many countries does Dow Chemical Company have manufacturing plants in?

36 countries

500

What was the final challenge Colegrove identified for scaling the EMI Pilot project?

Measuring the impact of the EMI initiative