Show Me the Money
The percentage of ad impressions that result in clicks, calculated by dividing the number of clicks by the number of impressions.
What is click through rate (CTR)?
When a user opens a website or mobile app and an advertisement is visible.
What is an impression?
A marketing message that directs visitors to perform a specific action, such as "Buy Now."
What is a call to action (CTA)?
What is the term for when an internet user visits a website. The aggregate of these visits is how much traffic a website gets.
What is a page view?
Another phrase for Search Engine Marketing
What is Pay Per Click?
A commonly-used cost type in digital advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement.
What is cost per thousand (CPM)?
The number of times viewers are exposed to the same ad during a campaign.
What is Frequency?
Displaying ads or content based on the user's specific physical location.
What is geotargeting?
The process where a user agrees to receive emails voluntarily.
What is opt-in? (technically called CAN-SPAM compliance).
The practice of promoting a website through paid ads on search engines.
What is search engine marketing (SEM)?
What is the reporting portion of Frequence called?
What is Analytics?
The total number of people or households exposed to an ad during a specific time, usually expressed as a percentage of the total market.
What is reach?
A written agreement authorizing a publisher to run an ad in a specific location on a certain date at a specified price.
What is an insertion order?
The action of clicking on a digital ad, which redirects the user to the ad's linked web page.
What is a click-through?
The preparation and distribution of audio files using RSS feeds to the computers of subscribed users.
What is a podcast?
Graphic ads shown on web pages.
What is display advertising?
The total number of distinct visitors to a site within a specified timeframe.
What are unique visitors?
Tiny, invisible images embedded in a web page to track conversions.
What are conversion pixels?
One is a permanent digital home on the internet for a company or individual, and the other is a single page on the internet used for a specific purpose.
What is a website and a landing page?
The practice of improving a website's visibility in organic search engine results through content and technical optimizations.
What is search engine optimization (SEO)?
An automated method of buying ad space targeting specific audiences, and optimizing ad purchases in real-time. These can be banner, video, or audio ad impressions.
What is programmatic advertising?
The act of customers recognizing a particular brand or product by name or logo recognition.
What is brand awareness?
A "portable" file format used to create a compressed version of a file for easy sharing and smaller file size.
What is a portable document format (PDF)?
A word or phrase used in search engines to find relevant results, and in advertising to target specific ads to users.
What is a keyword?
A social or ad platform that collects and controls user data within their own UI. Examples of this type of company are Facebook, Amazon, and Google.
What is a walled garden?