Reporting
This reporting section shows Events that took place within the last 30 minutes
Real-Time
This must be enabled to automatically track common events like page views, scrolls, and outbound clicks.
Enhanced Measurement
Outside of custom dimensions, these can be sent along with events to provide additional context.
Parameters
As opposed to sessions in GA3, this metric is the foundation for data collection.
Events
Very important events on your website can be marked as this.
Key Events (formerly Conversions)
This is the default attribution model set in GA4.
Data Driven
This tool can be integrated to analyze Google organic search traffic.
Google Search Console
Standard data freshness for GA4 properties can be up to this amount of time.
24-48 hours :(
This is the suite of report you'll consult if you want to compare multiple attribution models.
Advertising
Similar to segments, these can be configured and saved in the Admin interface to compare different audience.
Comparisons
This method of sending data directly to Google Analytics' severs is best used for offline data into GA4.
Measurement Protocol
This is the structure of all GA4 accounts.
Please name them in order from wide > narrow
Account > Property > Data Stream (Subproperty)
Google Analytics uses this machine learning method to measure conversions that are not directly observed.
Conversion Modeling
The two types of filters that can be added to a Property are the following.
Internal and Developer Traffic
This is the name of the event that helps GA4/GTM understand that a pageview change has occurred in a SPA.
History Change Event
This tool allows you to view events and user properties in real time to debug from the Admin panel.
DebugView
You've built a new exploration you want a colleague to manipulate or edit. You've shared the report, but now you colleague must do this.
Create a copy.
Sharing is only available in read-only mode.
The lengths of time for GA4's data retention policy is either of these.
2 months
14 months
Outside of page_title, page_referrer, and page_location, this is the maximum number of characters allowed in an event parameter value for GA4 free.
100 characters
Modeled, attributed conversions can take up to this many days to full be assigned to a channel.
12 days
This is because Analytics is processing that data and using it for model training