Personas
Lending/CRA
IDV
Pleople
Plaid Customers
100

This role wants to ensure the highest ROI for the company

  1. What is a CFO?

100

Lending product(s) that can be used for businesses. Theres 4.

Assets, Income, IDV, CRA

100

What customer story just rolled out for IDV?

Veridian Credit Union

100

NBA/NBR chef duo?

Ryan burger and Clay Lerner?

100

Massive enterprise customer signed agreement with Plaid in July

What is Comcast?

200
  1. Documentation is most important for this role

  1. What is a Technology Lead/ Head Developer/CTO

200
  1. Lending Product available in the US, Canada, UK and EU

what is assets

200

How many countries can Plaid verify identities in?

190+ countries

200

Jakes ultimate frisbee team name?

Oakland Spiders
200

These are the 4 Plaid products that Sofi implemented into their system.

What are auth, balance, identity, and transactions

300
  1. Managing internal and external stakeholders’ wants/needs is a crucial aspect of this role’s job

  1. What is a Business Development Lead? 

300

number of americans without a traditional credit score

what is 50M+
300

What steps of IDV can we offer for a Jamaican based company verifying identities in the US?

None of them. Entity invalid.

300

AE/NBA duo that were Kitchen Knives salesman

Cole/Lee

300

This is the rough estimate of financial apps and services Plaid is connected to

8000+

400
  1. These are the 2 key personas to whom you should pitch Enrich

  1. Who are the Product Leader and Data Analytics Leader?

400

This product cannot be pitched for mortgages?

What is CRA?

400

What are the options for a business to take if a user fails an IDV check although they are confident in them as a user?

Retry and ask for additional system or override the system

400

Engaged folks from NBA/NBR side?

Chihuei, Danelle, Ryan 

400
Plaids first customer

venmo

500
  1. This role cares the most about staying competitive with their design and offerings

  1. What is a Product Leader/Manager?

500

Most expensive form of income verification

What is Payroll Income?

500

rack rate pricing for each IDV component? (US users)

Base: 0.65, doc 1.25, selfie 0.25, and 0.85

500

Chihueis Influencer Instagram Handle?

@discoveroverthere

500

product is proportianetly used (called) the most among Plaid customers

What is Balance?